Top 6 Luxury Fashion Brands And The Stories Behind Their Logos

You all may have shopped or heard of luxurious and famous fashion brands, these fashion brands having an amazing collection and being luxurious lures everyone. From their names to their logos, each and everything looks so luxurious but have you ever wondered what their logos stand for? If yes, then here we will tell you such stories behind these famous logos that you never knew.

Story Behind Luxury Fashion Brands Logo

Wanna live a luxurious life? Love to wear those high-end brands? Then why not know about some famous fashion brands stories? Given below is a list of high-end fashion brands and the story behind their worldwide famous logos.

  1. Gucci

Gucci is a reputed international fashion brand found by Guccio Gucci in Florence in 1921 and whose name initials became the mark of this brands logo. Gucci’s logo consists of 2 Gs that were adapted into the logo by his eldest son Aldo. Though the sign of double G created a decade earlier than the time when double G actually became the logo of Gucci and got imprinted on the bags and clothing of the brand in the 1960s. The journey of double Gs to be the brand’s logo was taken under the direction of Aldo’s son, Paolo Gucci who initiated its imprinting.

  1. Chanel

Coco Chanel is the lady who found the brand Chanel and designed the logo herself in the year 1925. The best part about Chanel’s logo is that it still remains unchanged till date and is one of the most recognizable fashion brands among people.

The double Cs in the logo has no specific story and is considered as a mystery as there are so many self-made stories behind it. Some people say that the idea of using double Cs in the logo came from Coco’s residence, Château de Crémat, a vineyard villa in the South of France, she stayed there when she was doing the research. And some other people say that the logo is derived from stained glass window design that was in Aubazine Chapel, where Coco Chanel spent some period of her youth. But it can be Coco Chanel’s name initials too, but there has been no clarification regarding the same.

  1. Prada

Prada was found in 1913 by Mario Prada and soon after the brand became the official suppliers of the royal family of Italy. And they were also given the special permission of using a traditional savoury coat of arms and the figure eight-knot sign that is still used in the logo, in its outer circler. Though the logo of the brand Prada looks really simple but is actually complex as different letters stand for a different perspective. This logo was designed by Miuccia Prada, who is the youngest daughter of Mario Prada.

There have been many changes and evolution in the logo as per shape, colour and font. However, now the smaller version of the actual Prada logo is commonly used, but the eight not sign logo is still used in some advertisements of the company. Despite a numerous amount of changes in the logo and brand details, Prada is still known to be a huge fashion brand and is even listed as one of the best fashion brands in some of the renowned luxury magazines in India.

  1. Versace

Versace the high-end brand has a very unique logo which was chosen by its founder Gianni Versace in the late 1970s for his shimmery and sultry new collection. The logo of Versace is basically the mythological monster named Medusa who is described as the winged human female.

When someone asked Donatella Versace about her brother’s choice for the logo she said, “When I asked Gianni why he chose Medusa’s head, he told me he thought that whoever

  1. Hermès PARIS

They are basically harnesses and saddlery manufacturers who started providing high-end quality products during the time when horses were preferred as a mode of transport.

The logo was originally designed by Dr Rudolf Wolf in the year 1929 and was officially trademarked in 1945, whereas its first workshop was set in the year 1880 on rue Faubourg-Saint-Honoré which was very close to a stable.

  1. Burberry

Burberry is one of the most popular fashion houses in Britain that provides high-end fashion products. It has an equestrian logo where a knight is shown carrying a shield which symbolizes honour, nobleness and purity. Also, it is designed in the colour black which represents the durability and strength of their products. This logo was created in the year 1901 and was registered by Thomas Burberry in 1904.

In 2018, the Burberry logo got changed for the first time in the last two decades. The chief creative officer of Burberry, Riccardo Tisci was assigned to revamp the brand image of Burberry and the graphic designer Peter Saville agreed to give his best to work on the logo. And after revamping, a new monogram print for the brand was disclosed.

So, these were the top 6 fashion brands of all time and the stories behind their logos.

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