Twitter is one of the most popular types of social media that you could find these days. There are various features that you could find on your Twitter account. One of them is Twitter analytics that just released recently. This feature allows you to get an insight to your Twitter account metrics. What details that you could find out by using this feature? Let’s find out.
There are so many details that you could find out by using Twitter analytics that could be accessed through your personal Twitter dashboard. These details are:
1. Contents That Resonates with Your Audience
This feature allows you to find out which contents that you post on your Twitter account have the best impression among your audiences. For each tweet that you post, you will find details about impression, engagement, and engagement rate that is resulted by the tweet. Engagements are including every activity that involves your tweet such as retweets, replies, favorites, clicks on link, or new followers.
2. People Interaction with Your Tweet
Other essential detail that you could find out by using this feature is the detail about how people who use Twitter interact with the tweets that you post. With this feature, you will find out when is the best time for you to post your tweets. This is very useful especially if you use your Twitter account for business purposes such as promoting your products or reach for bigger target market.
3. Know Your Followers Better
When you use your Twitter account for business purposes, you might want to know your followers better. With Twitter analytics, you will be able to get many useful details and information about your followers so that you could plan your marketing strategy in more effective way. The details about followers that you could find out by using this feature are including gender, age, location, and your followers’ interest.
4. Analyze Twitter Ads
Using Twitter ads might be one of the best ways to improve the performance of your Twitter account. With this feature, you could analyze whether your Twitter ads give the best results or not. There are charts that you could use as your guide to analyze the performance of your Twitter ads.
This feature might allow you to have better interaction on Twitter. You also might be able to reach a larger scope of Twitter users if you use the data that you get from Twitter analytics in order to improve your marketing strategy. If you know how to utilize this feature properly, you might get better results from your marketing strategy via Twitter.