To get a webpage more traffic, content writers must focus on the mindset of the person making the query. Only if the content writer can hit the write keywords while writing the content, then the search results will favour the webpage. Keywords are essential in any article because they help the query point at the specific website.
There are many keyword research tools available online that help users to perfect the art of choosing the right keywords. The more efficient the keyword research tool, the better it performs. Even with the multitude of options, not every keyword tool performs the same way. Through this article, we will look into the case of Google Keyword Planner and other keyword research tools that can help the user by giving them a different perspective on online marketing and research.
WHAT IS GOOGLE KEYWORD PLANNER?
Google Keyword Planner is a popular and free keyword research solution that helps users find the right keyword for their content. It analyzes the webpage content and other details to provide the best keywords. Users can then apply these keywords to optimize the search engine results. Google develops the tool, and anyone with a Google Ad account can make use of the service. Since Google is a popular search engine itself, it helps users to get hold of the analytics of their page. This includes how specific keywords performed compared to others. Users can also find out how certain changes might affect the performance of the business website. The performance tracking can be done over some time as well, and all this data helps users to draw out beneficial insights about the keywords and the content quality.
BENEFITS OF USING GOOGLE KEYWORD PLANNER
There are certain benefits that people who use Google Keyword planner enjoy. This mainly comes from the fact that as a search engine, Google takes care of all the analytics itself. Therefore, users can refer to the data provided by Google and incorporate changes to their digital marketing model.
1. Users can get data about keyword performance. This means they can get the exact number of times a particular keyword was included in the search query.
2. With in-depth analytical information, users can organize entire campaigns around specific keywords. This boosts the business-related performance values in the long run.
3. For every keyword, users can get an idea about the ad revenue they earn and the costs they incur. This makes the budget for online marketing accountable.
4. From local search data, users can get insights about how much a specific keyword has been looked up in a particular locality.
CONS OF USING GOOGLE KEYWORD PLANNER
Even though Google’s keyword planner is a free beneficial tool, it does have some cons. The keyword planner has recently started to recommend fewer keywords which are highly optimized instead of giving less valuable options along with the best ones. This suits SEO professionals better but may not help amateurs who are just starting on their content writing journey. Broad and phrase matches are no longer the norms, and Google only displays exact matches.
OTHER COMMONLY USED KEYWORD RESEARCH TOOLS
Google’s keyword planner is not the only tool in the market. Content writers and SEO professionals make use of several other research tools that have their unique features.
1. Keyword Eye
Keyword Eye is a minimalist research tool that helps users to find the best keyword for their content. Each keyword has alternative options for the user to consider before engaging. Apart from this, all the keyword related data comes in visual graphs which are pretty helpful. The question finder feature gives insights about search queries too. It also has a trending section to see what is being preferred in the search results. However, it is not a free tool, unlike Google Keyword Planner, which is a considerable drawback.
This is another paid keyword research tool that is moderated by experts in the field themselves. It provides all kinds of analytical data to the user, such as keyword ranking, traffic details, webpage performance, and relative comparisons with the competitors. SEMRush is a fantastic tool for those who are willing to upgrade their skills and use SEO tools better. Unfortunately, the tool is not only paid, but it also has a steep learning curve for most users.
WordStream is a free tool that is very similar to the research planner offered by Google. It provides essential keyword to the user based on the content, and the user can choose the right ones with the help of an opportunity score feature. This feature shows the performance potential for each keyword. The user can utilize the tool for free until 30 searches after which they need to pay a premium fee. Besides, the service can integrate right with the user’s Google AdWords account.
The free version of this tool allows users to research keywords from a library with massive data sets. The keywords can also be filtered based on language and location. To prevent unessential keywords from popping up, negative keywords can also be used. However, if the user requires analytical data to gain insights regarding keyword performance, they will have to sign up for the premium version.
5. Moz Keyword Explorer
Moz is a premium and professional keyword research tool that provides various data regarding keyword efficiency and performance. Users can access information such as the difficulty of a particular keyword, the relevance of the word in the content, and the potential clicks that might be accounted for by the specific keyword. It also keeps track of ranks and competitor information. However, since all these metrics are highly curated, it does charge a hefty sum of money. The tool is also not suitable for users outside the US.
WHICH KEYWORD RESEARCH TOOL TO CHOOSE?
There are many paid and free research tools. Apart from the popular choices mentioned here, there are other solutions such as AccuRanker, Term Explorer, and SpyFu. Depending on the priorities of the user, they can choose the right keyword research tool for themselves. Individuals who want to boost their own business with proper analytics can use Moz Explorer. On the other hand, people who wish to appropriate keywords can utilize KeywordTool.io or Keyword Eye to