Product discovery workshops are one of the best ways to ensure that you’re building the right product or service, which will directly impact your business’s ability to reach its audience and achieve its goals. If you want to take your new business to the next level, consider holding one of these workshops as soon as possible. Here’s how you can make sure yours goes smoothly—and get great results!
Discovery workshop goal
Allow for product managers and stakeholders to meet, collaborate, and establish mutual understanding. After all, as a product manager you must walk a fine line between serving your company’s strategy needs and meeting customers’ needs. That’s why these workshops are so important—they provide you with an opportunity to explore new ideas and share what works, what doesn’t work, and how to improve it. As you can see in the image above (which is also one of our tools!), there are plenty of ways to facilitate discovery at every stage in your process; whether it’s during or after research, or early on during ideation, don’t underestimate its importance! Understanding exactly where everyone stands will help guide decision-making down the road.
What is a discovery workshop?
A discovery workshop is an important step in a project’s lifecycle, but what exactly is it? Why do we need one? How should it be set up? And who should participate? In short, a product discovery workshop is where you meet with your team to test and refine your product. But why do we need such a thing at all? The answer can be found in two words: prototype and test. A prototype tells us how our proposed solution will work.
Who should attend?
Ideally, a team that is working on their first project together. Product discovery workshops are a great way to kick off any product development process as they allow everyone involved to get on the same page and figure out what it is they’re building. This creates a foundation for more productive meetings later on in development and makes sure you don’t waste any time or money going down irrelevant paths. It also helps build morale by getting everyone excited about their work.
How to host a session?
No matter what you’re designing, whether it’s a piece of software or a new car, hosting a product discovery workshop is an important and often overlooked step. Hosting these sessions helps everyone involved to better understand users’ desires and needs—and it allows them to figure out how to build products that solve problems while also creating value for themselves. The most successful products are often those where there is collaboration between engineers, designers, marketers, executives and more. Holding product discovery workshops is an effective way to create these connections and make sure you’re building something customers want.
Time and tools required for hosting it?
Hosting product discovery workshops typically requires someone with a lot of facilitation experience or previous knowledge in how to run them. The amount of time it takes to properly host one depends on several factors: how many people will be present, whether or not you have access to professional facilitators and what kind of budget is available for hosting it (facilitators will usually charge an hourly rate for their services, but can vary depending on location). The process does not need to be lengthy though; more often than not, these sessions should only take about three hours for four participants. If you already have someone with knowledge in running these types of workshops you should definitely do your best to get them involved as they will make everything easier from start to finish.