There are currently many websites today: that is, about 1 billion. What this means is that having an online presence is one of the most critical success factors for businesses. The world is going mobile and only until you are able to conform to this trend, that you will be able to take your business to the next level.
With so many websites existing, it is difficult to stand out. That is why you need to have a good web design. It is what will get you the traffic you want to meet your bottom line. Here is what web design Penang experts will tell you constitutes an excellent website.
No one wants to visit a website that will give them a headache. Every user wants to visit a website where they can easily navigate and locate pages. Simplicity comes to usability and experience. That is why you need to be careful with the font, color, and imagery used on your website. Work with a color palette that communicates your brand idea and creates positive emotions in your audience. The font used should also be eligible for your customers to understand your message. The use of imagery should be strategic and grab the attention of your audience.
Content is one of the essential characteristics of good web design. After your web design Malaysia experts create a user-friendly interface, you should be looking for content that will attract visitors to your website.
Quality content is keyword-rich, delivers the right message, and is engaging. This is what will make the users interested in your brand and allow you to convert them into your customers. Useful content can enhance your SEO strategy and increase your brand’s visibility.
3. Page loading speed
The load time is a critical factor in web design. It is important to note that visitors will exit your website if a page takes more than seven seconds to load. This will not only increase your bounce rate but also lower your dwell time: the two are bad for your SEO and visibility.
If you want to keep your audience interested, you must put the page loading speed into consideration. A page that loads within three seconds is the most ideal. Optimizing the image size id one of the ways that web designers enhance the page loading speed. This has a significant role to play in the user experience of your website.
A good website is also easy to navigate. It should not take too much effort for your visitors to find the information they are looking for on your page. Having a website that is mobile responsive is an added advantage as most of the users visit your site using mobile devices.