Social media is a common platform to promote businesses and products. However, it is often used inefficiently by many people because some only see it as a means of distribution and neglecting many of its special tools and features which are more than capable to be exploited to the fullest. In order to use social media effectively, it is important to treat separate social networking as a separate tools, with its own advantages and disadvantages in mind. Take your time thinking of how you act around your friends and how you act around your clients. As a social being, we can act differently according to our environment. Mastering social networking is pretty much the same thing. Think of these platform as a separate room, separate meeting, and you need to make sure that you can fit in just right. If you wish to fully master social networking in order to use them to your advantage and enhance the likelihood of viral posts, then you need to exploit each unique features included in each platform. Here are some tips that you can use in order to master today’s four major social media (Twitter, Facebook, Instagram, and Pinterest).
Anyone who uses twitter must be familiar with #hashtags. Essentially, hashtags are trending tags that you can use in your tweets to make it easier to be seen in the global timeline. By engaging the trending hashtags that are popular at the time, you will have a considerably better chance of interacting with people who are not your followers. With a trending hashtags, you can rise your tweet for all world to see and stay up-to-date with the current streams of trends. This is why it is important to make sure that you stay updated with worldwide trending hashtags so you can use them effectively in your tweet to attract attentions. Also, making your tweet a question has better chance of it being responded so try thinking of a clever, trend-relevant questions followed by relevant, popular hashtags to climb the stairs of tweet recognition.
Mastering Facebooks starts with the usage of images. Whenever you are thinking of making your Facebook images going viral, think about magazine and print advertising. Let’s use a wine advertising as an example. You would want to put a focused image of the wine bottle containing all the relevant piece that can give away what people wanted to know most about the wine’s quality. Let’s say that you wish your audience to know how much of a good wine it is, then you need to show the Wine Enthusiast score as well as the label of the wine itself. Keep your image relevant and contain all the most essential information your audience cares about. Also, do not be afraid to be blunt in your approach. If you want your audience do something, then ask them to do it. Include short descriptions and put all the nice hooks that will attract your audience to do what you want them to do.
Instagram is all about posting real, daily images. Unlike all of the polished images you will see on Pinterest and Facebook, Instagram’s focus is more capturing the moment at its unpolished, yet finest moment. Most images there are simple picture shots taken by phone as it is native to such platform and allow you to put some text or caption in the photo description. The more you act human in this platform, the more you will gain recognition as Instagram is preserved for real-life moments where most things are personal. Personalize your posts and try to stay as relevant as possible. If you wish to include links for your business, do so in your bio because that’s the only place your link will be clickable!
This particular platform is all about utility and aspiration. When it comes to mastering Pinterest, you will not only want your post to go viral; you will also want it to be educating in some ways. For example, you want to advertise your wine product, but for better, effective advertising on Pinterest, you will also want to give knowledge. Post infographics, as it works the best in Pinterest!
Keep it simple but also educating!
Those were some of the tips to use social media effectively. It pays to see each social media as a separate unique platform with their own special features that you can utilize to your advantages!