5 Keys to Making an Impressive Business YouTube Channel

According to the Alexa rankings, Google is second to none. Google owns YouTube. Therefore, when you rank on YouTube, this helps you to rank high on Google. For a business, high search engine rankings can directly translate into dollars. This is why it’s vital to create an impressive business YouTube channel using these five tips.


1. Consistency

When it pertains to any success you’d like to have in life, consistency is usually key. Malcolm Gladwell talks about 10,000 hours to get to mastery. It’s important to make sure you spend the time working on your craft and consistently share videos. There are millions of videos on any subject on YouTube. While there are other elements involved in standing out, the most important component is consistency. As you build a following of people, they’ll expect to see your videos at a certain time. If they don’t see you, they won’t stick around. In this case, do your best to set a schedule and pick a time when you’ll consistently post. Whether it’s once a week or once a day, be consistent.


2. Sound

There’s nothing worse than watching a YouTube video and struggling to hear or understand what the person is saying. If you choose to use a voice-over, make sure the words are clear and the person’s speaking voice is easy to understand. Since this is for your business, it’s a good idea to invest in a great microphone. For those who are hearing impaired, include subtitles at the bottom of the screen. Since you cater to more people in this way, you’ll be able to widen your net of potential clients.


3. Intro & Outro

Take an afternoon to simply browse through various videos on YouTube. It’s easy to see that people are creating high-quality TV production from the comfort of their homes. In a lot of cases, YouTube is giving cable television some serious competition. This shouldn’t intimidate you to start, but it should serve as inspiration. One touch can really make a difference in your videos. Add a video intro and outro. Find a video editor who’s willing to help you in this arena if you can’t do it yourself. Visit a site like SoundCloud and find a freelance musician who might be willing to create intro and outro music for you. This can easily polish and professionalize your videos.


4. Video Thumbnails

The video thumbnail is the picture that represents the video on subscription pages and in search results. Before you click on a video, the thumbnail usually captivates your eye. Instead of allowing YouTube to pick a frame of the video, use a custom thumbnail maker to make them look more professional and inviting. An engaging thumbnail that stands out makes people want to click on it.


5. Value

You may have all four of these keys, but if your videos don’t deliver value, they’re pointless. Not only should your videos help market your brand to your audience and invite people to support your business, it should also help the employees already on the inside. For example, if you’re the owner of a small marketing firm, you might want to create training videos teaching others how to produce creative content for social media. These videos can serve as reminders for those who are on your payroll as well.

There are so many moving parts to creating a YouTube channel, but enjoy the process. Before long, you’ll be able to see the numbers climb and you’ll attract new visitors to your business!

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