One of the first opportunities you have to make an impression on a potential customer is via your company’s website. Making mistakes when it comes to the look and functionality of your website can be crucial to the success your business has.
Generating high-quality sales leads will be nearly impossible without a reliable website. If your website crashes or freezes on a regular basis, it can give consumers the wrong idea about your company. Over 75 percent of internet users will head leave a website is they encounter delays.
Are you trying to avoid website crashes? Check out the list of ways to make your website more stable and user-friendly.
Selecting the Right Hosting Should Be a Top Concern
Before you launch your business website, you will have to find the right hosting. Some business owners try to skimp on the quality of their web hosting to save a few dollars. In most cases, this will lead to a website being slow and possible crashing on a frequent basis.
When looking for a hosting provider, be sure to pay attention to processing speeds, SSD and bandwidth allocations. While finding the right hosting company will be a bit time-consuming, it is worth the effort you invest.
Testing Your Website Before Launch is a Good Idea
Often times, business owners get so anxious to launch their new website that they forget all about testing it adequately. Without this type of testing, instability is a certainty. Once the website has been launched, you will also need to closely monitor the website. Using programs like papertrailapp.com can help you keep track of the error logs your website generates.
These logs are essential when trying to figure out what is causing a website to crash. Working with web development professionals can help you find and address website functionality issues with ease.
Content Delivery Networks Can Be Helpful
If you are looking for a way to minimize the workload your website has to handle, using a content delivery network (CDN) is a smart move. Using a CDN will allow you to deliver static content to a new website visitor based on their geographic location.
The key to the success of a CDN is that it spreads the workload a website has over a number of different servers. Not only will this lead to faster load times, it can also help you avoid website crashes as well. Choosing and implementing a CDN will be much easier with the help of an IT professional. With their assistance, you can have this system up and running in no time at all.
Optimize the Files on Your Website
One of the first things a person will notice about your website is how it looks. Giving a website a sleek and modern look is easy when using high-definition images. These images are quite appealing, but they can also lead to slow page load speeds and in some rare instances website crashes.
If you are getting complaints of slow page load speeds, the first thing you need to do is optimize the image files on your website. There are a number of programs that are designed to make image compression easier. Neglecting to optimize your website’s media files will result in a number of issues.
The biggest mistake you can make as a business owner is setting and forgetting your website. Your website will need constant updates and modifications to stay both relevant and functional. If you don’t have the time or experience to perform this work on your own, working with web developers and IT professionals is your best bet.