For any of you who runs a fashion business, the fashion business marketing should be part of your concern. There are a lot of marketing strategies to compete with another fashion entrepreneurs. But, still social media is one of the most powerful market strategy. Indeed, you have to consider social media, especially Pinterest, to promote your fashion business.
At least, there are three reasons why we should consider Pinterest as the platform to promote fashion business. First, it provides you visual content. As a social media that provides you some ‘boards’ to display pictures, Pinterest is an ideal place to display visual ads. You can create more than one ‘boards’ to ‘pin’ creative pictures under particular theme. For example, you can create a summer fashion ‘board’ to promote your summer collections, tips to mix and match clothes and accessories, and tutorial pictures of how to wear particular fashion items.
Second, you can ‘pin’ pictures from different platform. Do you have any blog, website, or other social media where you regularly post your collections? Once you install Pinterest toolbar, the ‘pin’ icon will appear every time there is a picture on your browser. Of course, it makes you easier to link every picture to your Pinterest account. At last, more and more people open Pinterest to look for inspiration. There are a lot of people open Pinterest accounts to get more inspirational pictures. The scale between Pinterest users is 4:1 between female and male users. Since there are more female fashion enthusiast in the world. Indeed, Pinterest can be a great fashion business marketing solution.
How to effectively use Pinterest for fashion business
Then how can we use Pinterest effectively? First, be creative with visual content. Since you have to regularly post picture on Pinterest, you have to be creative on producing visual content. You cannot just post the pictures of your fashion collections. There are too many good fashion inspirations on Pinterest. It should be creative, beautiful, interesting, and inspirative at once so people will click your post and follow you board.
Second, never stop posting. You have to at least post several pictures in a day. It can be from different category. It is also suggested for you to follow related board to make people recognize your account. Third, link your Pinterest to your other social media. You cannot use single platform to promote your fashion business effectively. You can start link every post by adding some links on the caption of each post and pinning pictures from other social media that make more than one social media platforms automatically connected.
Visual content tips and tricks
As Pinterest is a social media platform where you have to post pictures, you have to pay attention on the visual content of your post. There are some tips and tricks to help you creating perfect pictures to promote your business.
1. Perfect angle and setting.
If you take the pictures of your fashion item on your own, you have to learn making great photo composition. Either you take the pictures with a model or just take the picture of your fashion item with perfect angle and setting.
2. Inspirative photos
You cannot just post beautiful pictures. It should be inspirative. For example, you can post tutorial pictures of how to wear particular fashion item you sell or update the current fashion trend of the day.
3. Not all about clothes
Post regularly and make sure you post not just about clothes. You can add some lifestyle and beauty tips post. It is important to attract people to click your post. Remember, most Pinterest users are female who would like to get inspired.