Social Media & SEO: How to Combine the Two Effectively

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As GrowME Marketing can tell you, combining Toronto SEO and social media is no simple task. Sure, it’s easy to use your social media accounts to improve your SEO efforts. And, conversely, you can even use SEO to make your social media thrive. But wielding them together in an effective way is no small task. So, how can you combine them?

One of the best ways to look at this problem is as a comprehensive one. That’s right, instead of looking at SEO in Toronto and social media as two separate parts of a marketing strategy, you look at them as two aspects of your overall campaign. When you can properly do this, you begin to realize that they actually complement each other more than you might initially think. For instance, posting your link-building content to your social media accounts can help boost traffic both ways.

How to Leverage SEO for Social Media

But that is just the tip of the iceberg when it comes to the benefits of social media and Toronto SEO working in tandem. Consider the modern SEO specialists toolkit. It includes an SEO tool, like Ahrefs or SEMrush. Both of these services include keyword and topic tools that give inspiration and ideas for your content marketing. While this may be effective for blogs, it is also a great way to gain organic traffic through your social media pages. Keywords work on these platforms just as well as they do with search engines, albeit in slightly different ways.

This same tool can also help inform your topics for social posts. If there is a good correlation with a related long-tail keyword, add a few posts about it and highlight that your business is also related to it. Using SEO tools in this manner is a great way to combine the effectiveness of your existing SEO tools with the power of your social media platforms.

How to Leverage Social Media for SEO

One of the best ways to leverage your social media accounts for SEO is to optimize them with keywords and best practices. For instance, using your Google My Business account to make it easy for users to find you is a simple and easy way to drive traffic to your website. Similarly, using your company pages as virtual guideposts for users helps get them one step closer to your website. In essence, you can use your social media as “callers” to your website, giving you even more backlinks and avenues to find it.

Another way to use social media for SEO purposes is curation. Not every business should or can have an organic group of followers constantly interacting with their social media content. Some businesses are better off accepting that their customers have a short life cycle and turning this into a strength rather than a weakness. Again, using your social media accounts to point back towards your sales funnel can be effective and efficient.

So there you have it; more than one way to combine the efforts of your social media and SEO efforts. Using these methods, you’ll be well on your way to developing a cohesive marketing strategy that employs the best parts of each system, leveraging them to achieve more than either could on its own.

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