SEO Strategy in 2017: What’s Most Important?

2017 is here, and clearly, it is about time for you to think what is of most relevance for building the best action plan for SEO.

For start, here’s a newsflash for you – for Google, the single most relevant factor for ranking is links. And, believe it or not, not lagging behind would be content. Also, a high click-through-rate is still crucial for the height of your ranking. But, what else? The very best SEO service in Singapore gave us answers to this question.

Not a long time ago, Andrey Lipattsev, Senior Strategist for Google Search Quality, disclosed on what will be prioritized by Google. And, it’s rather simple. It’s content. Also, links guiding to websites.

Sure enough, that isn’t all, since Google, at the moment, uses over 200 factors for 200 different things that decide on the ranking of each website. We have to admit, there’s proof for some, others are just guesswork while some are slightly controversial – so, deciding what to put emphasis on when it comes to the SEO of your website can be tough.

This is what experts say is most relevant for Google:

1. Links

Some experts claim that links are not so crucial any longer. They claim that SEO is functioning in some new way; one that does not require links. That is so out there it is actually perilous for your site. We cannot even start to explain the importance of links. It is of utmost importance that you put up as many links as possible. Also, links with anchor text that is focused on SEO have to be relevant to the page they lead to. Another important fact – get links from reputable sources; that is always better than an unknown ones.

 

2. SEO and content

Most people confuse them and think they are the same, but they are not. The manner in which they differ can be seen in several of the most important areas, but they are inseparable. SEO is narrow and full of technicalities. Content is done holistically and is very broad. Also, it’s very important to use both and combine them properly. SEO can have a broader application if you channel the tech specifics into content. Also, the only principle that can guarantee expected achievements of content marketing is the proper application of SEO.

If you look to succeed, you have to be aware of every update.

To simplify it – SEO has demands and requirements; content marketing is there to fulfill them.

 

3. Pay attention to algorithm updates

Every once in awhile, Google changes and updates its algorithm; thus, making it more difficult to get an audience. For instance, in January, they started punishing pop-ups and aggressive advertisers that could lead to a decrease in quality of mobile user experience. They even warned people of this change several months ago.

 

So, what does this mean for you?

It basically means that you will get nowhere if you don’t pay attention to the latest Google trends. If you want your business to be the first result of this search engine, you must be on top of your game. Have relevant content that has value for users and that will pull them back. Focus most of your efforts on external links placement – this will bring the most success.