Since the year 2010, Instagram has been continuously observing a huge growth in the user base. Within the first few months only, Instagram hit more than 1 million users, as stated by www.blogs.oracle.com. Before the cutting edge technology of emailing was available, it was not easy to insert the social media content into the email templates. Within a single night, the graphical icons of social media started becoming the standard to integrate social media content into the emails in a consistent manner. The technology of email has been responsible for evolving in a significant way. Currently, an email is capable of displaying the updated posts, along with the imagery. When the email is opened by a recipient, the information of a social account can be pulled in, and this happens in real-time.
Instagram and email marketing
Infusing the two channels, help in improving the visibility of the brand as well as the relevance of the emails right from the beginning. The effectiveness and attractiveness of Instagram are responsible for bringing in one of the most refreshing visual elements to the return on investments of the emails. On the other hand, email marketing is also responsible for driving loyal inbox readers, which helps in strengthening the business to consumer relationships.
Instagram and email tips
Adding live Instagram feeds to the email templates is not the only benefit of cross channel marketing. Given below is a list of the other items that you should try as well.
- Promote the email registration within your Instagram account by using giveaways and contests.
- Use the Instagram imagery for the email.
- Create Instagram hashtags, which apply only to the email users, and are responsible for promoting the different benefits of signing up.
- Use Instagram hashtags for filtering images, which are going to be pulled into the emails for custom displays.
You can consider the following steps if you are interested in growing the email list.
Even if people like your business and the services and products that you are offering, they are not going to provide their personal information until and unless they get something from you in return. Regardless of the strategy that you are using, it is crucial that you offer incentives. This is known as the lead magnet, which can come in numerous forms. Lead magnets are the downloadable contents, videos, discounts, as well as the sneak peeks. If you are interested in making your lead magnet successful, you should ensure that you are offering something that the target market requires. You also have the option of making the lead magnets extremely fun, by running contests or giveaways.
Optimizing the profile for acquiring the email sign ups
The primary step of optimizing the flow of Instagram email marketing is by adding the sign-up forms to the Instagram bio, in that space, which is normally permitted for your website URL. These forms can help in collecting quality leads for the brand. There are a number of email marketing services, which are responsible for helping in building up the custom forms, which can be integrated on numerous platforms.
Ensure that the forms have the slots of capturing information, which will help in learning more about Instagram leads. A proper study is going to help in understanding the important information like the buying patterns and the behavior of the customers.
You also have to provide incentives for enticing the potential customers for filling your sign up form. Ensure that the incentives will be liked by your present and target customers. You should offer free downloads, discounts, promo codes, or even the samples of your products. You can visit the reputed website of stormlikes for getting more likes on your Instagram posts.
Nurturing the leaves with appropriate content
As soon as you are capable of capturing the leads, you should understand the preferences that they have. You need to gain knowledge about the pages that they prefer following, the online habits of purchasing, and the things that they are expecting from your brand.
Ensure that you are researching each and every aspect of the new customers’ right at the beginning of the process. Ensure that you are paying attention to the important things like interests, location, gender, buying history, patterns, recent purchases, before you are pushing them to buy something.
It is true that selling your products or services is definitely going to be the ultimate objective, but you should ensure that you are giving the leads a proper experience. An ideal experience is going to be responsible for keeping the present customers engaged and happy and it will also help in attracting more leads to the brand. You cannot deny that word of mouth is extremely powerful.
Building an email list for driving sales
As soon as the process for signup increases, you have the option of sending deals and offers right into the inbox of your customers. Since they have subscribed to the emails through Instagram, it is obvious that they are going to expect content that is not only interesting but also interactive. Ensure that you are providing them value and keeping them engaged. Also, you need to have a proper understanding of what is going to be relevant to them.
Make the flow of profit-boosting simple and easy. Sending offers and newsletters to the subscribers is going to be responsible for conversions. Newsletters are extremely important especially when your leads are coming through Instagram. Most of the leads that you are going to capture are going to be from the Instagram posts, but the posts can get buried among the other posts. This is why sending regular newsletters with the offers as well as the recent posts can help in spicing up the relationship with the leads.
It is crucial that you consider the above tips for leveraging your Instagram for growing the email list. Ensure that the content that you are creating is entertaining and valuable for your customers so that they end up providing you with their email addresses.