Call tracking is an old habit that has been around for many years. Initially, it entailed calling a customer to find out how they heard about the company. But the new call tracking process goes beyond this. It records and tracks the inquiries made using unique numbers allotted to the ads. It is a vital source of leads that help the business increase sales. It enables the business to know marketing campaigns that require more resources. In this article, we look at how a company can use call tracking to make the ads more effective.
1. Determines the ads to receive more funding
Call tracking gives the business answers to questions regarding a marketing strategy used. The feedback is important. It helps the business evaluate a marketing campaign that worked best. Also, it allows the business to consider increasing resources to a campaign or not. Increasing funding to ads makes them more robust and effective.
Call tracking helps to establish a correlation between customers and marketing efforts. With this information, the business has ground to reduce funding to marketing campaigns that do not add value. Also, call tracking gives insight into the customer’s behavior. It provides the business with an opportunity to know where the customer comes from and the time they called. It also enables the company to tell the device the customer used to call, and the reason for calling. In the case of pay per click, it will tell you the keyword that the customer used to find the ad.
2. It helps the company get more information about ads
Call tracking is a resource the business can use to analyze its market. The analysis helps it see whether it is hitting the target or not. Call tracking gives the company the information it needs to assess its products. Also, it helps the business to compare the channels it uses in running ads. Once the company identifies the right channel, it comes up with a plan to make the campaign better and effective. Note that call tracking allows the business to use software to generate a wide range of reports. It enables it to identify the caller including the time they called, the nature of their inquiry and more. This is the kind of information the business needs to make decisions on how to make the ads more effective.
3. To Measure ROI
There are plenty of solutions for a business looking for new prospects. It can choose to use either online or offline marketing campaigns to achieve its goals. Companies can use TV, radio, press advertisement or the website to reach to their audience. Unfortunately, without a proper plan, it may not be easy to know which of the strategy is effective. But with call tracking, it will get the data it needs to determine the campaign that brings more to the business. It helps the business measure its ROI and optimizes the campaigns.
The importance of call tracking cannot be gainsaid. It helps the business the collect data required to analyze its ads campaigns. It also helps the business determine its ROI and decide whether to increase the funding or not. For more information on this, visit AvidTrak website.