Should companies handle their search marketing in-house or outsource them?


The business practice of hiring or employing a party or group outside a company to conduct and execute services and manufacture goods traditionally carried out in house by the company’s employees and staff is called outsourcing. In recent times, there has been a surge in the trend toward marketing on the internet as companies have started seeing its benefits. In this article, I will tell you why you should make use of SEO outsourcing companies, e.g., the Swivel Group to outsource.

Advantages of Outsourcing

Here are four reasons why you should opt for outsourcing, these include affordability, simple opportunity cost, looking in from the outside, and the process not being a one-time thing.

1. Affordability

Let’s start with affordability. It might not seem wise and cheap to outsource your company’s search marketing efforts in the short run. It will still reap many benefits in the longer run, low cost being the most important one. Engaging your employees in search marketing would consume a lot of their precious time and time to utilize in doing more pressing tasks. It should also be noted that search marketing is a long process and not a one-time thing. If you engage your employees in search marketing, you will have to hire a new crew to get the actual tasks done, which will only cost you more. So from a cost-benefit analysis point of view, it would be better to outsource.

2. Simple Cost Opportunity

The second reason we will be talking about is the simple opportunity cost. It should be established that search marketing is not an easy thing, and it requires a lot of time to learn it. In efforts to train your staff in search marketing, you will be consuming a lot of their time, which is essential. Given that all the team’s time is dedicated to learning about search marketing, the staff will be left with less or no time at all to cover the projects that are actually important, resulting in less revenue generation from those projects. To prevent this from happening, it would be much better to just employ an outsourcing company to take care of this.

3. Outsider’s perspective

Moving on, having an outside perspective of an outsourcing company will help you see things differently. They will help ensure more extraordinary results by employing different and unique marketing strategies that you from the inside might not be able to see or think about. An outsider perspective is always right in these situations.

4. Continuous process

 The fourth reason is already mentioned above: search marketing is not a one-time thing, and you cannot just get done with it in one sitting. It is a continuous intricate process that needs to be dealt with as such.


The only conclusion that seems to do justice to this article is that it would be much wiser to use an outsourcing company’s services rather than engaging your available resources because that would result in inefficiency, unproductivity, and loss of time and resources.

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