SEO optimization can be difficult enough to manage by itself – but it becomes even more so when you run an e-commerce site. Not only do you have to keep up with the ever-changing SEO algorithms and trends, but also to think about your product positioning while keeping a tight rein over your budget too. There’s a straightforward solution to this: you have to learn how to generate targeted organic traffic.
Of course, generating organic traffic is a feat that is easier said than done. In order to be successful in generating free organic traffic, there are some SEO challenges every e-commerce website has to overcome. In this article, we’ll explore these and share possible solutions for those issues. Let’s dive in!
Crafting product descriptions that convert
Many e-commerce business owners fail to understand the importance of writing unique product descriptions. But don’t fall trap to the same mistake as they might do. If you want more visibility of your products, you need to create unique original content to maximize SEO exposure.
Now, this is where the challenge lies: learning to create content that your audience will respond to. Overcoming this particular challenge will require a mixed bag of tools and talent on your part. First, you need to learn the keywords that they often search for. Plus, you need to be able to write unique content that appeals to their needs and wants. This combination will help you rank your content much faster and easier in the search engines.
Overseeing customer product reviews
First of all, you need to understand the importance of allowing your customers to leave reviews and comments on your website/store. This fosters positive user engagement, and eventually, growth in your sales. But, of course, you need to be prepared for the possibility of negative reviews as well. These are still essential to the SEO growth of your site. What you need to filter out, however, are the fake ones (again, not necessarily the negative ones) that don’t contribute to your website’s SEO health, and neither to your sales.
Obtaining SSL for better rankings
SSL is essential, and even Google thinks so. In fact, they encourage e-commerce store owners like you to secure SSL certificates. In short, SSL secures shared content between the online store and its visitors. It’s an important step that assures buyers that they will be protected against data theft.
Now, securing SSL certificates is not a difficult task. However, it will require you to take the extra steps that are necessary to obtain it. Bottom line – SSL can benefit your website in the long-run in terms of both SEO and business reputation since your online store is highly-secured.
Broken URLs are a pain to manage, especially when it comes to e-commerce websites with lots of pages. To help you manage those efficiently, you need to be able to set-up a 301 redirect right after identifying a broken URL and repeat this routine continually. Once this has been dealt with, you can then slowly re-trace your steps to audit your URLs and make sure that they don’t negatively impact your SEO and Google ranking. The whole auditing process can be a daunting task, but it will pay off with positive SEO health in the long-run.
Generating organic traffic to your e-commerce store is essential, but what about improving customer support and avoiding expensive, lengthy disputes? Now there’s a new way to handle those. To know more about how the process is done, read the next review about the Purchase Guard dispute mediation platform.