If you’re a new business owner in your area, it can be hard to build up a loyal customer or client base out of nothing. Especially if not many people know about your new business venture, you might be struggling with knowing how to get the word out about who you are and what you do. One option that you might want to consider is throwing or sponsoring a community event that everyone in your area can participate in and get some exposure to your business at. To help you in figuring out all the logistics for this event, here are three tips for planning a community event sponsored by your business.
Know What Your Main Goal Is
Depending on your business needs, your particular business goals for this event will vary. However, it’s important that you know what your main goal is and that you’ve solidified this with everyone who will be working with you on this event. According to Jamillah Warner, a contributor to Small Business Trends, every decision that you make regarding this event should help to support your main business goal. If it doesn’t, you might want to reconsider that choice or idea for one that will better serve to underscore your main reason for holding this event in the first place.
Make Sure You’re Doing Everything Legally
Once you’ve gotten all your ideas sifted through and have finished the majority of your planning phase, you’ve then got to ensure that you’re able to execute on all of your plans effectively. As a part of this, Rob Hard, a contributor to The Balance Small Business, shares that you have to ensure that you’re doing everything legally regarding your event. For example, you need to ensure that you have the right permits, that you’ve considered the safety and security of the event, that any structures are going to be up to code, that all food will be prepared by those with food handling permits, and more. If you get these things wrong, it can backfire big time on your business, so make sure you’ve got all your bases covered here.
Do A Big Marketing Push
Before your event takes place, you’ve got to do everything in your power to get the word out about what you’re doing and encourage everyone in your community to come and participate. With the proper marketing for your event, you could have a great turn out and see a huge boost in the brand recognition and sales for your business. To help with this, Rosie Niven, a contributor to The Guardian, suggests you do things like creating a Facebook group for the event, printing out newsletters or flyers to give to everyone in your community, or making an ad somewhere where everyone in your community will be able to see it.
If you’re wanting to sponsor a community event in order to help your business grow, consider using the tips mentioned above to help you in doing just that.