Social networking sites or applications have turned to be something important for most of us. With it, we can connect to our friends, families as well as other people. Social networking sites are also useful for online entrepreneurs because they can promote to new customers. Among so many social networking sites, there is one that has to be tried, which is Periscope by Twitter.
Periscope is a new social networking site developed by Joe Bernstein and Kayvon Beypore. Little bit different from any other social media sites, it comes as a live video streaming application that can be downloaded by both iOS and Android platform. In March 2015, the application was purchased by Twitter and today becomes a very popular option among smartphone users.
Basically, the application allows users to go “live”, anytime from anywhere. It also can be used for watching other user’s live broadcasts. Users are also able to select whether or not to make their videos public or just simply viewable to some users. It also allows to send “hearts” to the broadcaster if user likes the video. The broadcast will be removed automatically from the application after 24 hours.
To get started, we need to download the application. Though we can log in with other social media sites, the best way to log in if via Twitter. The application will then show us a little globe with the world map. There are small red points on the map, showing the places where people are live streaming. We can also find live streams using available list, which means that we do not need to use the map.When we have access to the video, we have the possibility to share it via Twitter. We can also share the link on Facebook.
However, it is not easy to make our live broadcast successful. We need some efforts to make connect with audiences. Here are 10 useful tips to make our live broadcast on Periscope successful.
1. Make an interesting title
How a newspaper attracts readers? First of all, with its title. The same idea can be used for this social media. We have to make a great, interesting title that tells the audiences what it is about and what they will learn or watch. The title should entice the audiences to tune in.
2. To the point
We do not need to spend the opening seconds of the live broadcast for something unimportant. If we use it for promoting our business, just shoot on our company logo or product. Say some opening words and tell the audience what is going to happen.
3. Keep calm
Though we are unfamiliar with camera, but it is better to stay calm.Other people watchus calmly so we need to do the same thing.
4. Do not wait to start
We have to start the actual content within the first minute. We have to remember that audiences who joined late are able to watch the replay of the video if they want to find anything they may missed.
5. Keep it horizontal
This is the most comfortable angle for most audiences. Also, make sure that our head is in the middle of the frame.
Before we go live, we have to prepare everything well. We need to outline the words we are going to say and the points we want to make. Follow the outline when we are live.
7. Do a midstream recap
If we notice a huge spike in audiences, it is OK to make a quick recap, especially for those who joined late. However, do not recap more than once to make audiences comfortable.
8. Questions at the end of the video
Tell the audiences that they can ask some questions at the end of the broadcast. Such method will help us stick to our agenda or schedule. Be brief and get on with the task at hand.
9. Make them curious
If the presentation is over, we need to stay on to answer some questions from the audiences. But, do not let this drag on. We have to know how to leave on a high note. Tel the audiences that they can ask further questions by Twitter or email.
10. Add some interesting graphics
Email addresses, URLs, Twitter, etc. should be printed out and held to the camera so the audiences can write it down. Finish the live broadcast just like the way we started.
The live broadcast application is surely amazing because we can easily connect to new people. We can interact with people from all over the worldanytime anywhere. However, the existence of Periscope is not only useful for finding new friends, it also useful for us who want to get new customers. By broadcasting videos, we can show to customers the plus points of our products. We can convince customers to use our products by showing them what is the different. Though the video lasts only 24 hours but if we can attract audiences, they will wait for other broadcasts. In the end, they will interest to try our services or products.