Has your website traffic been on the decline and you have no idea what might be causing it to stagnate? This can be an alarming discovery, especially for small to medium sized businesses.
Without a consistent stream of visitors, your online business will lose influence and positioning in the SERPs. If you find yourself in this undesirable situation, don’t panic. There are a number of ways to begin revitalizing your traffic numbers.
The simplest and quickest way to give your website traffic a boost is through paid search on platforms such as Google AdWords, Facebook Advertising or Instagram. Depending on the nature of your business goals, you will have to choose the right platform and plan a strategy that suits your objectives.
However, it’s important to keep in mind that paid search is a short-term strategy and generally doesn’t help increase organic traffic on a long-term basis.
Optimize on-page SEO
On-page SEO is enormously important to boost your website positioning and increase its relevance in the search engines.
Here’s a short checklist to get you started:
- Keyword placement (titles, description, body)
- Internal links
- Image optimization
- Content length, quality and relevance
- Page speed
Without proper on-site optimizations, users will have a much harder time finding your content and be much more likely to leave your website when they land on it. If you notice a trend of users exiting your site immediately after arriving, it is a good idea to learn how to interpret and improve your bounce rate.
Maintain your social media
A surprising number of online businesses completely neglect to maintain a presence and grow a community on social media. In this day and age, this type of oversight should be seen as completely unacceptable.
Not only is social media a dependable way to increase your website traffic, it is absolutely vital to compete with other businesses.
Perform competitive research
Speaking of competing with other businesses, if you’re at a loss for how to increase your traffic, you should be investing some time researching the competition. There are plenty of tools on the web that will help you in this endeavour.
Here are a few questions you should ask this regard:
- Who are your 5 closest competitors?
- How does their content compare to your own?
- Is their SEO better optimized?
- What are they sharing on social media?
- What are they doing that you have neglected?
Capture customer emails for promotion
With new technologies and strategies surfacing on a daily basis, it can be easy to ignore the tried-and-true methods that have worked for a long time. Email is one such method.
If your website offers deals, a newsletter or a free download, you can ask customers to enter their email to reap the rewards or sign up. Once you have built an email list, you can send out targeted promotions periodically to bring in more qualified traffic that leads to conversions.
Blogger outreach and guest posting
Another sure-fire way to drive traffic to your website is using blogger outreach and guest posts on external blogs to gain visibility with new audiences. Many blogs are constantly searching for new contributors that have interesting content to propose to their readers.
Keep an eye for blogs in your sector that have a ‘Write For Us’ link on their homepage. Be warned, most worthwhile sites have strict guidelines that you will have to follow if you hope to publish an article that contains a link back your business on their website.
Make your website responsive
As of 2018, mobile traffic accounts for over half of all website traffic. With this in mind, your website will inevitably miss out on a large share of traffic if it is not well-optimized for mobile devices. Also keep in mind that responsive site design involves more than just having a functioning website on mobile.
Here are some key things ask yourself when making your site responsive:
- Is your page loading speed fast enough?
- How touch and scroll-friendly is your website?
- Is your typography easy to read?
- Is your navigation fluid across different browsers and devices?
Perform regular analysis
In addition to the above-mentioned traffic drivers, it’s important to analyze your website every month to uncover any inefficiencies that may be leading to lower-than-usual traffic numbers. For example, you can check the bounce rate for different pages and determine which pages might have issues that are causing users to flee.
A drop in website traffic can be a serious letdown, especially if it continues to decline with no sign of picking up steam. In the end, a proactive approach is necessary to experience growth in terms of website visitors.
Don’t hesitate to explore new avenues for traffic acquisition and ensure that you maintain the ones that deliver the best results. With a little bit of elbow grease, your website traffic should be revitalized in no time.