SEO, shortened for search engine optimization, is important for the success of your business on the internet. No business can make it big on the web without using SEO tactics.
So why exactly is SEO important for your business?
Let’s have a look:
More Traffic For Your Site
According to reports, 51% of a website’s traffic comes through search engines. This means you would have to lose on 51 people out of 100 if you are not ranking well on search engines.
People search pon search engines to find a possible solution to their problem. This can be anything: a piece of news, entertainment avenues, or reviews of a product or service etc.
When they search using a specific word or phrase (called keyword) they end up on Search Engine Result Page (SERP). Here users can see a page (name, meta etc.) and decide if they wish to open it, resulting in more hits.
Adding Legitimacy To Your Site
Websites that are on the first page of search engines are considered legitimate. This is because users usually do not go beyond the first page when they search using a keyword. They tend to find their solution within the first few options, and neglect other pages as they consider them ‘secondary or ‘illegitimate’.
If you wish to be an authority in your niche, you must make attempts to rank well on search engines and build credibility.
Brings You More Buyers
Around 80-90% of customers are said to search for reviews online before purchasing a product or a service. And with more and more people having access to the internet, the importance of reviews is on a constant rise.
In addition to this, online shopping is on a constant rise. Around 70% of the adult US population has bought at least one product in the last one year. Each year, the number of buyers is increasing which makes it important for businesses to pay attention to SEO.
Now everyone knows your business. They cannot land on your website right away. They must be directed towards it with the help of search engines. Even big stores like Amazon get tonnes of traffic through search engines.
Target relevant Audience
If the products you deal in is made for a specific audience then you need SEO more than anything else. SEO not only brings your website above but also draws in specific audience. This is the right way to promote your business as targeted keywords allow you to present your business to your specific audience, improving your CTR.
Even the best SEO companies use this tactic to lure in buyers. This also includes using local keywords.
Making Google Happy
Google is undoubtedly the #1 search engine around the world. You need to keep Google happy if you want to have a successful website. This is because all big daddies out there follow Google’s policies, and you must too.
Learn about SEO today. Do not neglect it.