One of the things that hold incredible power in today’s business is social media marketing. Today, social media has not just become the platform that allows conversations between friends, family members, colleagues and other folks in the outside world but a medium to connect with people.
Though all big brands have social media presence but only few have a comprehensive understanding. Only a few know that the types of mistakes that should be avoided and if you happen to be a smart one, here are few marketing mistakes that you must avoid
- Don’t just post for promotion
Good promotion requires promoting and advertising to the right folks at the right time. But too much about yourself can damage your business. To overcome this, you need to think beyond promotions. Like posting emailers or post wishing the user or some random information that might help the reader. Quiz, joke, info there is a lot that you can do.
- Don’t stick with the same strategy every time
The biggest mistake you can make on the social media platform is sticking one mundane old strategy. Times are evolving and changing, what may work today may not work just after 24 hours. Therefore, changing strategy is the key to good social media presence. A lot of brands just post stuff and forget to reply, like, follow their users. Sometimes they forget to follow the memes, trends, trending topics etc.
Best way to overcome this is -Create an editorial calendar
- Too much focus on services
Agreed your business is raking the moolah like no one. Your services are top-notch, your product is on everybody’s preferred list, but what about tapping the potential ones? What about staying in touch with the previous ones and planning for future?
Understand that good business are a result of right services, attitude, effective social media presence. A balance is must. Too much focus on service won’t add to the brand name.
Hence focus on helping then selling.
- Not creating unique brand presence
Create a unique brand presence by being human.
Now this one means something. One of the worst mistakes people make on social media is coming off as a faceless corporation. In the present times, people want to know you as a corporation that connects. Crack jokes, don’t be afraid to talk to your followers. Connect to an extent that brands feel your presence in their lives, just like Go Pro does.
Remember, there is no ‘secret or a turnkey solution to a good social media presence but thriving on these points might help.’
Here’s what you should do to improve your brand’s social media presence:
- You need different strategies for each social media platform
The social media platforms mentioned above are obviously different from each other. If you are thinking of having a single strategy for all of these, you have it all wrong. It is crucial that you know how a specific platform works so you can identify the best images and videos to use, the caption to add, and even the hashtags. Similarly, it is a must to identify the best time to post. Remember, what works for Facebook might not work for others.
We have to be upfront. This is quite complicated and that is why if possible, you need to work with a reputable social media marketing agency. Instead of doing the research on your own, they can provide you expert advice and professional tactics you can use for your brand.
- Take time to think about your content
Content is king! People love stories to share and things that they can easily relate to. Use that to your advantage. Instead of bombarding your social media accounts with your product and services, use a different approach. Post pictures or videos of lifestyle, culture, or even daily inspiring quotes. Think about this: no one would share actual photos of products right? Unless of course you are an ambassador. But for regular consumers, they want something different. So don’t waste time overpopulating your feed with materials screaming your brand.
But if you want to improve brand recall, there’s a subtle way to do it.
Place a small logo of your business across all your marketing collateral. Or if you are making a video, you can use that technique too. What we are trying to say is, don’t highlight your brand or products in all your marketing materials. Of course you can make a few images and videos about your product – but don’t overdo it. Again, people want to see stories. This is effective because you are sharing a content which people can easily relate to + your brand is still there.
If you want to learn more tricks, hire the services of a social media marketing agency. With them, you can definitely yield results. Look for the best one that has years of experience and a great portfolio.
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