Want to build a website for your construction company? We have all the tips you need on web design to get it right and stand out from the crowd.
Construction companies may not place so much importance on their online presence. In an industry where most of the time is spent working with the hands, and most of the clients come via word-of-mouth, such marketing efforts like a website may seem useless. Yet, in fact, a website can play a valuable part in attracting new customers and staying in previous clients’ minds for their future projects.
Now, construction company websites aren’t that different than websites of companies from any other industry. Things like functionality, appearance, navigation, and mobile-friendly design are something that all websites should have, no matter if you sell construction services or anything else.
But, here’s the deal: the construction industry is really competitive. There are likely dozens of other construction businesses in your area alone. And, to stand out, you need to build a beautiful, quality website that your customers will love to interact with.
Now sure what your web design should include? We have five web design tips for construction company websites to help you build an interface that will land you many projects.
Image source: https://unsplash.com/photos/Za9oagRJNLM
- Choose a domain and hosting
The process of building a website always starts the same. It starts with choosing a domain name and web hosting.
First, you’ll need to choose a domain name for your website. This name is basically how your customers or prospects will search on the Internet to find your company’s website. For this reason, a domain name needs to meet a few criteria:
- It must match your company’s name in the offline world
- It needs to be easy to write and pronounce
- It needs to suggest to users what services your company offers (use keywords like “construction” or other related words such as “constructor,” “building,” or “builder”)
- It should not contain numbers and hyphens.
Once you’ve found the right domain name for your business website, it’s time to find a web host, which is basically where your website is going to live on the Internet. Keep in mind that these two elements, domain name, and hosting, are essential for your website to be active and seen on the web by users.
Next, once you have these two, you can install WordPress, if you want to build your website with this CMS, to start customizing your website’s appearance with the right construction WordPress theme.
While it isn’t a must to build your website with WordPress, know that this CMS is responsible for 39% of all websites built, and it is really easy to use even by the average user who doesn’t have a really strong technical background. Plus, there are plenty of WordPress themes suitable for construction company websites which will make your design work a lot easier.
- Ensure it offers excellent UX
This part of our guide is pretty general, underlying what makes an excellent website, no matter if it is for a construction company or a business from another industry.
There are some golden UX principles that all good websites need to respect in order to provide a great user experience.
Make it navigable
One of the most important aspects of a good company website is to be navigable. Websites with confusing designs confuse users and make them click back and look for a competitor.
Think about it: when users land on your website, they want to find your services or more information about your company pretty quickly. If your website has a confusing design and no navigation menu, it’s possible that they’ll give up and look for another construction company. So, make sure that you have a clear site map and visible navigation buttons so that your visitors easily find what they came looking for.
Optimize it for mobile devices
Lately, plenty of statistics show that Internet users turn more and more to their smartphones and tablets to search on the web. For this reason, mobile-friendly sites are always going to stand out from the crowd.
Ensure that your construction company site is optimized for mobile in the sense that it displays all the elements on your website well, no matter the device used by the users.
Make it responsive
Today’s internet users want things to happen really fast. In fact, 47% of consumers claim that they expect a web page to load in 2 seconds or less. What’s more, 40% of users abandon a website that takes more than 3 seconds to load. So, make sure your web design isn’t too slow to load because you may lose plenty of potential clients if it fails to load fast enough.
- Optimize it for local SEO
Businesses in the construction industry are hyper-localized ones. Your target audience will be the people in your surrounding area. So, you need to optimize your site to be relevant and found by these people.
More precisely, you need to include geographically relevant keywords into your page copy and keep your address information updated and visible for quality local search results.
If you don’t think this thing is so relevant, find out that 46% of all Google searches are looking for local information. Plus, 97% of people learn more about a local company online than anywhere else. So, optimizing your company website for local SEO can be a really lucrative marketing effort.
- Use the Psychology of colors
Psychology of what? That’s right! Psychology of colors!
According to the psychology of colors, different colors evoke different emotional responses that can influence the customers’ purchase decisions or their trust in the brand. For example, red can produce alertness and influence customers to purchase something more rapidly. At the same time, colors like blue, white, or green give an emotional response of calmness which can increase trust in the brand.
Think of what emotions you want your site to evoke in your visitors when choosing your website’s construction theme color scheme.
- Include your portfolio
Most construction businesses get their clients through the power of word-of-mouth, be it online or offline. But, to get recommended by people, you need to do good work.
Now, besides asking customers for their recommendations, you can also encourage word-of-mouth marketing by showcasing your previous work on your website. Create an online portfolio with all your best previous projects because your past work will likely be one of the most critical decision factors clients consider when they want to hire you for their project. Visuals of your previous work will definitely count a lot.