Saving costs is always one of the best ways to offer products and services in lesser prices to have a completive advantage over competitors. Most often, we focus so much on increasing profits in many different ways but not trying to save costs. So, you as a business owner or manager should always look out for ways to save cost and increase overall profit of the business. Packaging is often an important factor in increasing the price of the product. Here are 6 common yet very effective ways to save packaging costs in any business:
Unique Packaging For Different Products
If you have many product lines, then it is very important that every product gets its own packaging that is unique to its type, size and bulk, rather than producing a one-for-all kind of packaging which could end up wasting too much material for some products, or being too small for some. If a product does not need to be packaged in layers, then there is no need for such. If you do not need to use Styrofoam, tape, bubble wrap and other accessories for packaging a certain product, then don’t. If a product is smaller, let it get smaller packaging as that will also save on transport cost.
Adopt Flexible Packaging Way
If you are in the food production/processing business, then you need to go the flexible packaging way. It is a sort of packaging, as well as a means of preserving the food’s freshness until it gets consumed. In addition, you can package any type of food, from meats, coffee, solids, liquids and even pastes. It is flexible in nature, but it is also very safe for products such that accidental falls will not burst the packaging open. Short run flexible packaging offers advantages in product storage and transportation as products take less space when packaged with flexible packages. More than anything else, flexible packages keep the quality of a food product intact for a longer period of time. Say for example, flexible coffee packaging ensures the coffee inside the package retains its flavor for a long time as the package is air-tight and does not allow anything from outside such as moisture to change the quality of the coffee.
Packaging material has to be printed so that it can pass important information to the buyer. For example, this information can be about your business, where it is located, or it could be about the product itself. Your packaging must also contain your brand colors, logo and so on. Now, most of the packaging cost is taken by printing. Mistakes are costly and for a small business, maintaining an in-house printing team is costly. Just outsource, and get a more professional job done fast.
Test Packaging Materials Before Committing Big-Time
When you have to buy a lot of packaging material, do not buy in large quantities at first. Buy a small quantity, then test them at every stage, from the printing, using the packaging and the transport. You want to be sure that the packaging will hold up to the rigorous transport process and if it does, you can then buy in bulk and get a quantity discount. Second to testing, you should also keep researching, find out what your competition is doing and have the future in mind so that you can adapt to changes easily.
Find Out What Is A Priority To You
Packaging does not only cover your products for safety, but it is also designed to do many things. Thus, you need to determine what is important, and what meets the needs of your products. For example, some products require to be packaged in strong packaging, others in beautiful packaging and yet others in safe packaging.
Use Advanced Equipment
Packaging has gone digital in almost every front. That is why you should use a digital label inserting machine, better printing and cutting equipment to minimize on wastage. If you look keenly, you will see that there are many ways to reduce the amount that you spend on packaging and you could save a pretty penny by using advanced equipment that eliminates errors.