The use of social media can be beyond your imagination. This creates powerful impact both for customers and producers. Social media can be a powerful way to grab your customers. It is lack of cost but can be an effective mean to show to the world what you bring to them through your product.
Shep Heyken, a customer service training, provides all online businessman some marketing strategies that you can try in your business. The first thing to do, Heyken said, is social service. Customer service is needed in every business, for replying both negative comments and thank the customers for the postive comments. Having interraction with customers is important.
The second on on how the use of social media to business is the content marketing. You do not just post the product you have. Yet, you also share your value through the product. You need to widen the content. It is not only about you and your product, to grab the attention of customers go globally. Start to share about the greatest and latest moment happens in the world regarding your industry.
If you have various social media to do promotion, you can repurposed the content, for instance you have Facebook and post there, choose some sentences and repurpose it to be more interesting for Twitter posting. Do not forget to regularly update your content and product.
The use of social media for business will create an unpredictable problems, one of it is negative comments and complaints in every post you create. Of course, this can impact on the process of business you run. Yet, there are some things you can do to solve this problem.
How bad or good the comment is, you must reply it. Yet, respond it in good way. Do not ever blame the consumers for the problem they experience, though you know that it does their own action that resulted bad. You need to remember that your comments and the complaints can be read by all social media users. And respond the negative comments with a positive respond can be a great way to show to your customers how care your company is. That you do listen to your consumers, and try to solve the problems, that the customer service is great, that you care with them and respond every feedback given This is a good wayto gain trust from customers. Well, if you do not have good skill to respond in good way, hire a person to do it for you.