There is TV. There is laptop. Then there is the smartphone. And couple of other devices that fall somewhere in between all of these. But one thing wins the spotlight on all these screens.
Video it is! The uncrowned winner of entertainment. Hour muncher and sole destination for fun, education, information and whatever.
Two-thirds of teenagers watch videos on their phones and tablets. More than 90% of adults binge watch movies on video streaming and video on demand services every week. Admit it. Even you have spent hours on mobile watching videos that got you hooked instantly.
Video streaming is huge and is estimated to touch $70.05 Billion by 2021. It is exploding with a growth momentum similar to the Internet we saw in the 90s.
Netflix which started as an odd idea that streams video is now the favorite pastime of majority of the world. The brand grew so big that it even started producing its own proprietary shows which again turned out into massive revenue earners. Video streaming is growing in a steadfast manner. There is no stopping it. If you want to build a video streaming solution, this is the right time.
The question here is how badly do you want to be part of the growth story. Considering the fact that all you need is a readymade solution to build video streaming website, it is quite possible to join the video bandwagon.
Choosing a video on demand solution is the easy way to create an online video streaming website like Netflix, Youtube or Twitch.
What can a video on demand solution provide?
A video on demand solution can come equipped with tons of materials for video content management, monetization, hosting, distribution and syndication.
Video content management
Unlike documents, images or any other file types, video library management is a nightmare. Locating, previewing and retrieving specific file from mountains of video files is next to impossible without a video content management solution.
Moreover, each video has ownership, copyrights, licenses and redistribution permits which need to be monitored and tracked with precision. You think you can do all of that with a spreadsheet?
That’s a sure recipe for disaster. Media houses, broadcasters and content creators need a solid system that can manage and retrieve data instantly in multiple formats with processing abilities for real-time rendering. A readymade solution can help handle that easily.
YouTube, Vimeo, Dailymotion and several other video sharing websites allow users to earn income from their videos through advertisements and Google AdSense. But then, that is just the surface of video monetization. There are several other alternative video monetization forms like SVOD, AVOD, TVOD, Pay per view, etc. which can repurpose your video for multiple revenue forms.
Video Distribution & Syndication
Video turns into a viral topic when it is spread across channels with the help of syndicators. Video syndication is a complex and can go out of hand if it is not closely watched. A well-equipped video on demand solution can fit in here and simplify the start-to-stream process involved in video distribution and syndication.
Which video has reached the maximum audience? What part of the video receives maximum viewership rates? What form of the video is received by the masses. All this and much more can be understood with the help of video analytics.
Video is an expensive asset. It has a longer shelf life and hence needs maximum security to safeguard it from piracy, unauthorized distribution or access, tampering, etc. A video on demand solution can provide multiple-level security measures that will ensure bullet-proof security for your video assets.
Digital Rights Management (DRM) – prevent your videos from being redistributed or pirated through Digital Rights Management.
Encryption – prevent tampering of video assets with encryption
Access control – allow only authorized users to access, view or own the video content.
Video streaming is best done with a comprehensive solution. The market requirements are complex and cannot be achieved with a standalone software or manual efforts. To build a multi-screen video streaming platform of your own, all the above said features has to be got implemented so that the content will be delivered with perfect style, on perfect time and also helps in reaching the right audience through all the possible networks.