Why are location pages so important and why should optimize yours

If you own a business you already know how important it is to have a good website that will attract and inform the customers. However, your website will also need some other things in order to be successful. For example, a good location page.

Location pages are often underestimated by business owners, and not many people realize how important they are. In fact, an optimized location page might make your business reach the top of Google results.

It is important to have the right structure for your location page since there are many people who search for businesses that are near them. Local searches might offer results related to your business, but only if you know how to promote your location.

Including all the important details

When you create the location page you should make sure that it is well structured. Most businesses have the same approach. They include location details on their page, as well as a map that will show the customer where the business is located.

However, that map can get crowded if there are more than two business locations, so other sites prefer to have other sections such as Store Finder, Our Stores, Our Locations or similar stuff. We will show you different ways to display your location and teach you all the advantages and disadvantages of each one.

Google My Business

Adding your business to Google My Business is a great first step. Doing this helps you be sure that the local search will have better results and it will also improve SEO. Without adding your business to Google my Business you won’t even show up on search engine result pages.

It is very important to add all the information as accurately as you can. Add your actual business names, as well as other details. Make sure that you use the same details that appear on your social media pages. Enter the trading hours, including those for weekends and holidays. You should also select the right category for your business.

Creating a location page

When you create a location page for your website you have to make sure that it works just as good as the other pages on your website do. If you need help with the development of your site you can always find experts such as shopify plus who are there to help you.

If you have numerous locations for your business you can create a dropdown menu, and come up with a different page for every location. However, before you do that, you must make sure that this also works properly for mobile users.

You can also allow the customer to search for locations that are near him. If you own a large business you could ask the users to choose the country and the city where they want to search for a location. Don’t add too many dropdown selectors as they can make the process a bit more complex than it needs to be.