Designing a functional and effective website has become crucial for every entrepreneur in this advanced digital age. A website is the digital identity of a brand and it has to be impressive enough to provide potential customers with the best possible experience.
As correctly quoted by an eminent American designer Jeffrey Veen in his book The Art & Science of Web Design: “Good design isn’t decoration. Good design is problem-solving.” This is the reason why entrepreneurs partner with an experienced web design company to build an impactful web presence for their brand.
But it’s really difficult to develop an influential website. The fault is not in the design partner, but the real mistake is that the enterprises fail to discover and fix a few hidden design pain points for the customers. Let’s explore these eleven design issues in the article along with the ways to fix them up.
1. Complex Information Architecture
In order to please users, it is mandatory that the information architecture of your website must be in sync with the way they look for information. The content on your website should be arranged in such a manner so that the visitors can read and comprehend it in a hassle-free manner.
In addition, the information architecture of your site must be seamless to ensure that anyone outside your business can interact with it smoothly. Also, a complex arrangement of content can confuse the visitors and force them to abandon that particular website.
2. Indefinite Messaging
One of the most significant design aspects that is usually overlooked is messaging. It is essential to make sure that your website is sending the precise messages that you want it to send to the customers.
It should be easy for anyone to understand the points that you are actually trying to make. Also, the visitors should be able to easily understand what you want to convey through the site. This will help you in encouraging customers to take desired actions.
3. Poor Mobile Experience
It is an established fact that today people use their mobiles for surfing the internet and browsing through the sites. This makes it inevitable for you to make your site fully optimized so that it can function smoothly on smartphones.
Entrepreneurs strive hard to make sure that their site is mobile-friendly. But fail to make a few actions updated for the mobile context. For instance, many websites face the issue that any contact numbers on their site don’t work as “click to call” when users view it on their mobile devices. This can frustrate mobile users and it’s essential to fix it up.
4. Irresponsive To Ad-blockers
It is one of the most common but overlooked pain points for the customers in their digital journey. The actual problem is that the websites don’t work well with ad-blockers. Most of the technical and non-technical users install them. But it has been observed that many sites are not responsive to these blockers.
It is extremely easy to fix this issue so that the website doesn’t cripple. Also, you can have it as a part of your QA section where you can guide users about what they should do when they encounter any such problem when accessing your website.
5. Taking Forever To Load
The attention span of today’s users is quite short and on top of it, they are highly impatient. This makes it essential for you to design your website in such a way so that it loads quickly. Otherwise, a user can even abandon a particular webpage because it takes more than three seconds to load.
Usually, companies pay attention to their branding and graphics of the entire web design. But in that process, they ignore that their site has become heavy and it takes forever to load. In order to retain more visitors and convert them into customers, it is extremely important to make sure that the homepage of your site loads in under three seconds.
6. Incompatibility With Web Browser
It is quite common that a website is unable to function seamlessly across different operating systems and browsers. When designing a site, entrepreneurs overlook the fact that the end users aren’t capable enough to understand the difference between browsers, HTML5, rendering agents, Java, etc.
In addition, they also think that users aren’t aware of how the operating system plays a crucial role in rendering layouts and fonts. Therefore, it is mandatory for you to concentrate on interoperability between OS and browsers, so that your website is able to run smoothly across multiple platforms.
7. Difficulty In Finding Relevant Information
In order to make sure that a user has the best online experience, you have to make it easy for them to find the information that they want. This can occur as a result of improper data about user behaviour and their interests.
You should design your website in such a way so that it offers a foundation of reliable information by putting together and analyzing the gathered user data. Also, you can utilize the machine learning technology and advanced analytics to provide the users with more context-based and personalized information they are looking for.
8. Trouble In Finding Help Or Support
Many users visit a particular website in order to get help or support. But most of the sites hide the relevant information deep behind the flashy content and complex menus. It is not a good practice to do that. Remember that, one of the main motives of every company is to serve their customers.
This makes it important for you to make it effortless for the users to get help and support from you. Also, they should be able to contact you whenever they need and hence you should make the process and modes of contacting big and bold on your website.
9. Seamless Accessibility, Cohesive Navigation, And Consistent Design
These three aspects can either make or break the user’s experience with a particular website. The information on your site must be easily accessible to the users. Also, they should be able to navigate through the site smoothly and the entire navigation design of the site should be straightforward and easy to understand.
In addition, it is also important on your part to make sure that all the information is presented in a consistent manner across the whole website so that it is easier for the users to receive it.
10. Slower Connections Ruining The Experience
In order to provide the users with a seamless experience even on slower connections, you should have a planned progressive load strategy in your arsenal. Identify the information that your users want at priority basis and load it first. This will make your users easily and quickly access the information they want.
In addition, users from across the world face the problem of slower connections. Therefore, solving this pain point can make your website potential enough to provide a better experience to a large international user base.
11. Unwanted Clicks That Confuse Users
Design your site navigation in an easy and direct manner so that there is no need for the users to make any unnecessary clicks in order to find crucial information about your business or its products and services. Unwanted clicks can frustrate the users to that extent where they would prefer to abandon the search and discard the site.
For example, when a user clicks on promotion or a digital ad, he should be taken directly to the page with the content for promotion, and not to the home page from where the user has to struggle again to reach the desired destination.
In this way, solving these hidden design pain points can make sure that your website is an ideal platform for the users where they can easily find the information they want and take desired actions. Also, it will help you in grabbing more users and retaining them in the long-run as permanent customers for your brand.
Anubhuti Shrivastava is a content crafter at Arkenea, a custom software development company helping entrepreneurs and businesses build successful web and mobile apps. She is passionate about writing articles on topics related to design and the software development industry.