Digital marketing is changing every day. However, what is more confusing is not the lack of information on the subject – it is the overabundance of bad information. Many times gurus and experts will preach so much theory that they often forget that 80% of the results come from foundational concepts.
In this article, you will receive 3 expert digital marketing tips for building a successful brand.
What is Digital Marketing
In the past, marketing was done through salesman, newspapers, and print. Take advantage of these marketing means by listing your company in local search directories and the phone book to help catch nearby prospects.
Today, however, the landscape has shifted and if you rely on past marketing venues alone you will find yourself falling far behind your competitors. In short, digital marketing is not an optional feature, but a must if you wish to make it in today’s business climate.
At the end of the day, digital marketing is a set of strategies to increase revenue. The purpose of true digital marketing is not to get clicks, likes, or shares – it is simply to increase revenue. Yes, there are many ways of going about getting that revenue boost. And many of those ways do include clicks, likes and shares.
However, when thinking about digital marketing, it is important not to get distracted – at the end of the day, it is about making more money.
- Do Not Do It All Alone
Search engine optimization will take your website from obscure to the first page of google results. It is a tool that helps local and prospective clientele find you quickly. If your competitors always seem one step ahead, it is likely they have search engine optimized their online content.
Use a Professional Marketing Firm
If you, like many small business owners, do not have the time for this, seek out the help of professional marketing firms. Their experience makes them invaluable in publishing your content on third-party sites.
With their help, you can spend your time doing what you love, instead of spending hours trying to build backlinks, campaigns, and marketing ads. You can also boost your content through content writers, automated systems, and social media promoters.
These days, it is easy to get overwhelmed with marketing options. You have companies that specialize in just about everything. Some work strictly with something as broad is paid advertisement while others, like seoguestposts.com, focus strictly on link-building.
The truth is that you really only need one or two good marketing channels to start off with. Figure out where your audience is most active and engage them there.
- Ramp Up Your Presence to Build Your Brand
Your clients and readers are more likely to be on their phone online instead of reading a print advertisement. If you want customers to know who you are you must build an online presence.
One of the best marketing strategies to do so is to build an SEO optimized website. A user-friendly, current, and helpful website with a clean and modern design can work wonders in attracting to clientele and increasing your conversion rates, particularly if you in make strong use of SEO.
Many businesses still neglect to build a website and so never really scale up. And many websites neglect to stay updated and optimized.
Take advantage of Social Media Platforms
Building an online presence is not limited to a website alone. You must take advantage of all the various social media platforms your customer bases use on a daily basis including:
- Online business directories
- Linked In
- Email Digital Marketing + monthly newsletters
A quick word of caution, use your social media platforms to be social. If you bombard your customer’s and subscribers with non-stop promotions they will drop you faster than a hot potato.
The main benefit of having social presence is that you will not be forgotten. The saying goes, out of sight, out of mind. Being present and engaged with your customers will stop you from falling off the business landscape.
- Master Your Target Audience
You cannot market effectively if you do not know who your target audience is. The more aware you are of the ideal customer persona the more effectively you can target your digital marketing.
You can discover your ideal customers by:
- Researching
- Surveying
- Interviewing
Value their Opinions and Encourage Feedback
While it might seem basic, too many small business owners lose track of their customer’s needs as they seek to grow and expand. When something has been working it is easy to become complacent.
Complacency, however, is not something you can afford. Constantly invest in identifying your customer’s needs and market to them in a way that helps them view you as a solution.
At the same token, make sure not to completely bend your business to your customer’s whim. Businesses are terrified of negative reactions and emotions. But the truth is that along your business building journey, you will pick up customers that really should not be your customers in the first place. Instead of people pleasing, find the balance between sticking to your principles and innovating.
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