When it comes to promoting your brand online, one of the best ways to make an impact is to build a website. Not only does a site give you a place to direct potential customers to, but it means that you can enjoy free organic traffic from search engines such as Google. It’s this organic traffic that you can use to enjoy free business leads – a worthwhile investment. If you’re about to design your business website, read our top tips before you begin.
- Start with a UK web host
Web hosting is one of the most important parts of building a new website, and finding the right web host is essential. The cheap web hosting services offered by PAC Web Hosting are invaluable to web developers who want to build websites on a fast and reliable server.
- Use a template
If you don’t have a lot of web design experience, then you should consider investing in a premade WordPress theme instead of building a website from scratch. Not only are there thousands of free themes to choose between from the WordPress Themes Gallery, but you can also find thousands more on marketplaces such as Theme Forest. Make sure you look around and find a theme that works for your business, and be prepared to splash the cash if you find a premium theme that you think will best represent your brand and values.
- Hire a photographer
It’s all well and good using online resources such as vectors and royalty free images, but you won’t be able to make an impression unless you showcase why your brand is unique. Hire a photographer to take some professional-looking images of your workforce and offices, and use them on your website to give people an insight into what you do.
- Look at your competition
One of the best ways to build an effective website is to take inspiration from your competitors. While we’re not saying that you should copy and paste what they’ve done for their brand, looking at what works and what doesn’t is a great way to get ahead. Analyse your competitors’ sites, and put the best features of each together when designing your own.
- Make space for content and a blog
While the design is an essential part of any professional website, content is king when it comes to search engines. You should, therefore, avoid an image-heavy site and find room for content on every page of your site – and create a dedicated blog section that you can use for your content marketing efforts. SEOMark suggests including at least 200 words of keyword-rich content on your homepage and similar amounts for other pages of your site.
By taking advantage of these five design tips when putting together your website, you’ll be able to create a great first impression and stand out in the crowded digital market. Whether you’re entirely new to design or you have years of experience, remember to always design with your users in mind, and don’t be afraid of creating something unique.
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