Email newsletters are what are meant to enhance the reach that you want to establish with your audience. People will love to see your emails if they are designed so as to make them interesting. How would you make sure that your customers do not stay in touch and do not unsubscribe you? Getting better click-through rates is not something you would find easy to handle. Here are the tips to update your email newsletter design to increase clicks.
How to Update Your Email Newsletter Design to Increase Clicks
You should go an efficient newsletter software if you really want to stay ahead of getting a better click-through rate. In fact, a great newsletter software would help you achieve the best results by automating most of the aspects of your newsletter design and delivery system.
Choose A Capable Newsletter Delivery Template
The template is what would make or ruin the looks of your emails. Follow a few specifications when you opt for the template.
Using an established newsletter software service provider can assure you that they already comply with the requirements. Most of the emails are checked on smartphones these days. If you want your emails not to end up in the trash, or getting unsubscribed – take care to ensure that they are mobile friendly.
Keep Your Email Content Shorter
It has been proved time and again that users get confused when bombarded with a huge number of options. Keeping your emails contain less content – but more useful one is the right way to success.
Yes, you may be able to send more number of emails, but ensure the content in each of the mail is just under control. If you have been sending a monthly email with a huge content, switch to a weekly plan with less content. That can make your emails interesting. Make the template look more attractive an effective use of colors.
Check your Fonts Out
Remember you do not know on which client your mail is likely to be opened. That would make your fonts to stay user-friendly across different platforms and clients.
The fonts are what give your emails a look. And they tend to be what would decide how your emails are perceived to be. If you want to have a consistent look across multiple browsers, email clients and platforms, sticking to the web-safe fonts is the need of the hour. You may use combinations of fonts, but ensure that you are keeping it simple and readable.
Balance Your Images
Striking a right balance between the images and the text is what should make your email newsletters look attractive. Some of your readers like images, while a few of them may like to disable the images.
Background images may or may not be necessary. However, many marketers have been disabling them. Check how your email looks without images, just to make sure that it makes sense even with images disabled. Ensure using alt tags for the images so that your email look sensible with disabled images.
Those are just a few of the newsletter design tips you can use to ensure you get better click-through rate. Do note that excessive choice may work against enhancing the performance of your email newsletters. Go through these tips and make a right beginning in ensuring the better design of your email newsletters.