Online digital coupons are offered by online stores to prospective as well as old customers. It is a great tool to get more visitors to the store and lure them by offering discounts using coupons provided. Any business is it online or offline runs on loyal customers. Coupons play a big role in getting more new customers to shop again and gradually converting them to loyal shoppers.
Here are four of the main reasons why it helps to use digital coupons when working in the online environment:
Below are four benefits of coupons offered by online stores to shoppers:
1. Helps in Faster Sales
Using a coupon to give customers discounts on selected products is the best technique to sell out overstocked, outdated and expiring goods. The amount of discount given can be well controlled by the store and keeping a close validity period of the coupon after which it’s not usable can make the sale happen faster.
2. Gets the right Customer
Targeting the right customer is the key to a successful business.Online coupons can be a great option to get a repeat customer. Sending the coupons to members who have signed up the store newsletter can make the customer visit the website at least once. One of the biggest platforms today, where anything can go viral in no time, is social media, posting a coupon in Face book or Twitter is also a good option to reach customers. One of the oldest channels for reaching online shoppers is using affiliate programs where publisher posts coupons for merchants for a small commission on sales made the store. Using all options to reach customers will have the best result when the coupons reach specifically targeted customers.
3. More visitors to Online Store
Once the discount coupons go live on different websites and this process is repeated, there is a rise in traffic and the brand name awareness rises too as vision plays a big role in registering things in one’s mind. The graphics for the coupon can be designed to stand out. Even when the coupon offers are posted in third-party websites managed by publishes, the design cannot change and will reflect the stores brand more prominently.
4. Advertisement is practically free
Using online coupons is the cheapest form of advertisement for a store. There is no need for paper prints. The coupons in the digital form are safe and secure for use during the checkout process. If the coupon crossed its expiry date, it cannot be applied and there is no way for it being used as a method of abuse. Online coupons are also the easiest to manage and control.
To summarize, online shoppers want a coupon to save money. If this is made available from their favorite store then the customer is bound to shop to use it. About 90% of online customers’ searches for deals and coupons online even before visiting the online shop. So it’s very clear that coupons play a very important role in keeping your customer with you and getting new customers to shop from your store.