Every new business must market themselves to the public to get them to check their products and services. But, marketing can be very expensive and if you don’t have the funds, how can you promote your business?
The best way you can promote your brand without spending too much is by using promotional items like what Value Added Promotion promotes. These items often have your company or business’ branding or product tagline and are commonly given away for free at company events, promotional activity and as gifts.
Fortunately, there are several affordable promotional items you can use for your business. Down below are the most common promotional items you can use in your business which won’t cost you a lot of money:
Out of all the marketing items used by businesses, pens are the most used. But, because they are often used by people, it is one of the best marketing items out there.
Tip: If you will be using pens as a promotional item, don’t settle for cheap pens. There are a lot of great pens in the market that are sold cheaply at wholesale prices. Do your research about these brands and where you can purchase them.
Magnets may sound so simple, but they make the best marketing items especially if they are unique. Many people would often collect magnets in their refrigerators, which is why they will be familiar with your business if your magnet stands out.
Tip: When designing your magnet, make sure that all-important information is there such as your business name and contact details. It must also stick to your business’ focus and the details are not printed
Every coffee lover loves mugs and if you want to market to these people, personalized coffee mugs are perfect. You can have your business logo printed on the mug, as well as an inspirational message that will remind people about your business. Mugs also make great gifts for holidays or events.
Tip: Mugs can be made from porcelain or ceramic. Pick the ones which won’t break too easily and are microwave-friendly. Some mugs can break or warp easily if they are exposed to constant heat.
Calendars are great marketing items because, like magnets, people often look at them. You can customize the calendar based on your business’ colors and put your business details anywhere you think is good.
Tip: When designing a calendar, do not fill it with too many business ads which can dissuade people from using it. You can also offer various sizes of calendars as promotional items, so people can bring or store it anywhere.
- Water bottles or canteen
Reusable water bottles or canteen are now more common because it is eco-friendly than plastic bottles. Like mugs, you can put your company logo or details on the bottle or canteen. It must also be easy to carry and fit your company colors.
Clothes can also be a great way to market your business without spending too much. These clothes could be shirts, long sleeves, jackets, and accessories.
Tip: But, if you will be using clothes as a marketing item, do not print your business logo on it alone. People don’t like to use plain logo shirts or apparel. Be creative and use quotes, phrases, and designs that people will attribute to your business and brand.
Businesses can also use stationary like letter sets to advertise. These letter sets must fit your business and include all the information future clients need to know.
- Tote bags
Since plastics are now being phased out in many grocery stores, tote bags are becoming popular for many people to have. You can customize tote bags to have your business logo or images showing things related to your business. As they are brought around, customers can promote your business for free.
Tip: When using tote bags for marketing or promotional activities, research how large they can be and what they are made from. Ideally, they should be reusable as most will likely use them for groceries and other shopping activities.
Finally, you can also use USB drives as a promotional item your business can use. Many people who receive these drives as a promotional item say they find it useful, especially if they have higher storage space.
Tip: USB drives come in various styles and colors. If you plan to use them as a promotional item, reach out to USB makers if they can be customized based on your company’s preference. It must also be made from high-quality materials.
If you will be promoting your business, you should not be afraid of using promotional items. Some people may not like receiving these items, but the impressions it can make from people who see them can shape the way your business can grow. From our list above, pick the ones that resonate with your brand and personalize them accordingly.