Bounce rate too high? Don’t worry; we’ve got your back. We will show you some ways to reduce bounce rate and give your visitors a reason to stay longer on your WordPress website.
A website bounce rate is when a visitor lands on your site and navigates away without scrolling to other pages. Bounce rate is an enemy of conversion and it must be condemned on your site with the strongest precautions possible. Having a high bounce rate is an indicator of poor website content or other poor quality factors within your website.
To determine the bounce rate of your website, you can use Google Analytics. You will get the percentage of users who are navigating away from your site after checking one page of your site. Bounce rate is a key factor when it comes to user engagement and experience as well as SEO.
If your visitors can stay for a long time within your website, scrolling more of your posts, and engaging in call-to-action that you included in your site, you will get an opportunity to increase your followers which ultimately converts more sales.
While many information has been shared online about bounce rate, many sites are still struggling with this serious issue, however, there are remedies for that can reduce it.
Let’s find out ways to reduce bounce rate on your WordPress website.
1. Increase your WordPress site speed
Today’s internet users are becoming impatient; you are more likely to lose visitors on your site if your site takes forever loading a single page. Users are not acceptable excuses when it comes to slow-loading sites. Proving your visitors with a faster site search can make them get interested in your site.
You should keep your visitors hanging around on your site by using WPSOLR; a plugin that will deliver excellent results, at a lightning speed to your visitors.
Internet users are will stay around on your site if they can access what they want in less than 2 seconds else they will navigate away. You can start by testing your website’s speed by using online tools such as the Pingdom. This tool and many others available on the internet will let you know your site loading time and give you suggestions for boosting your website’s speed.
Additionally, you can boost your website load speed by installing WordPress plugin like W3 Total Cache or WP Super Cache. Using these tools on your website can enhance user experience as well as increasing website speed and reducing website load time.
However, sometimes it’s good to find out whether your hosting provider is causing the slow speeds in your website, if you find out that you are hosting your website on a shared hosting provider, you should consider upgrading.
2. Create good quality content
Users are coming to your website in search of information that is helpful, informative and engaging. When they land on your website, they are expecting to get solutions to their problems. It is therefore good to ensure your visitors are getting what they want by visiting your site.
Proving quality content on your site is a sure way to take your site to greater heights. If users are not getting what they want, they will simply navigate away from your site and that’s a contributing factor to bounce rate on your site. Users will also lose trust and confidence in your site.
You should also strive to put your site at the top pages of search results which will make it easy for your visitors to find your content.
To create quality content:
- Ensure to use keywords appropriately: While the use of keywords is highly recommended when it comes to the creation of quality content, it is good to avoid spamming your content with keywords as this will annoy your visitors. Use relevant keywords appropriately.
- Observe SEO: Creating SEO-optimized content is also another way to reduce bounce rate. The reason for this is because perfectly optimized content gets good search engine ranking thus your visitors can get what they want faster than having to scroll through the search result.
3. Make your site mobile-friendly
Many of the internet users today are using their smartphones and tablets to browse the web. You should, therefore, design your WordPress site in a manner that users can access well it on a small screen.
You can make your site mobile responsive by using themes that are responsive. The good thing is that you can find free themes that are responsive so you don’t have to worry about this issue.
To reduce bounce rate on your WordPress website, you should first do a test as this is the foundation that will make you know what needs to be done. Note that reducing bounce rate is not a one-day task. After implementing the above measures, you will need to be patient as the condition returns to normal. While there are other numerous techniques to help you out of this mess, we found the above tips to be more powerful.