Are you planning to take your marketing strategy to the online realm? Then make sure you choose a great web hosting service first. It is impossible to create a great website that can cater your business without a proper hosting plan. If you are currently having a hard time choosing the right web hosting service for your website, here are some tips to help you.
Read Reviews Online
There are some big names in web hosting industry like InMotion or BlueHost. When it comes to choosing a reliable webhosting service, it is best to go with reputable names because their services are more trustworthy. You can read online reviews to compare which service will be the best for your needs. If you want to try your luck and go with less popular web host that offers cheaper price, you also can get some good recommendations by reading online reviews.
Consider What You Need
You might be tempted to pick a dedicated website hosting just by looking at the freedom it offers. But if you are only opening a small online business, using a dedicated hosting will only be a waste of money and resources.
The same goes for business with bigger scale. If you expect plenty of traffic and rapid business growth, then using a free hosting or shared hosting will not be a good idea. In this case, it is best to go with VPS hosting or cloud hosting. Consider the bandwidth you need, disk space allocation and how downtime can affect your business when you are choosing a web hosting service.
The Location of the Server
The location of the server might not be the most important things in choosing the best web host, but it is still an important thing to consider. The location of the server will affect the performance of your website. So, before you click the Buy button, make sure to consider the location of where your most audiences are. If the target audience of your business is people located in your country, then choose a server that is located in your country. It will provide better speed for people who access your website and it will affect the SEO positively as well.
However, you also have to pay attention to the content of the website. If the content of your website relies to the quality of your network, like audio and video hosting or online game, then the quality of the network is more important than the location. For those kinds of website, choosing servers located in the US or Netherlands will be the best.
There are so many web host services out there that doesn’t support SSL certificate. No matter how cheap or how tempting the service it offers, you should not choose this kind of hosting service. This is because Google deems websites that don’t have SSL certificates as not secure.
The address of websites that run SSL will be signed with https instead of http. Since Google has warned users that http websites are not secure, people nowadays tend to avoid websites that still use http instead of https. It means, if you choose a web hosting that doesn’t provide SSL certificate, you are in risk of losing huge amount of traffics, especially if your website gathers customers’ personal data. Therefore, make sure to check the ability of SSL before you seal the deal.
Avoid Taking Long Term Contracts from the Beginning
To encourage people to buy their hosting plan, webhosting services will offer cheaper price for long term contracts. At first glance, this offer might be really tempting. But if you take a look closer, you might find some flaws on the services. The thing is, once you have sent the payment, it is impossible to break the contract and you will be stuck with a disappointing service for years. Unless you have thoroughly researched the plan and you are sure you are not going to change your mind, it is best to avoid long term contracts.
Last but not least, don’t forget to research about the customer service as well. When the server is down or something unexpected happens to your website, you certainly don’t want to be left alone. So, make sure that there is an easy way to contact the customer service 24/7 and also make sure that they are responsive.
Choosing the right web hosting is certainly not an easy thing. So, don’t just compare the price but also compare what services you will get with that price. If you are not sure, it will be safer to pick hosting plans from reputable companies.