Just fifteen years ago, you could simply design your own website using nothing but free tools, and still hope it could reach customers all across the globe, promote your brand and sell a ton of products.
But times have changed. These days, customers have certain expectations, the competition is now fierce and basically everybody and their aunt now rely on a website to grow their business.
Of course, no one’s stopping you from using WordPress to create website. But let’s face it – with only free tools and little to no promotion, your site will be crushed by your competitors in a few months.
How an SEO Agency Can Help You?
Maintaining a strong online presence is now harder than ever before: it involves having the technical knowhow and thinking creatively. For instance, if you want to maintain a steady stream of website visitors, you need to pump out creative content on a regular basis.
In short, if you want to get noticed online, you need to start working with an SEO agency. But how can you find the right agency for you?
You have a ton of options out there. For example, some SEO agencies like Cayennered have a number specialists on their team, while others consist of two people, working from their bedrooms. While there’s no such thing as the best type of SEO agencies, not all agencies are created equal…
Here are some of the things you should consider before partnering with an SEO agency:
Consider the Length of the Project
If you really want to have some success, you need a long-term SEO plan. This means you’ll be working with the same agency year after year. While hiring a company short-term doesn’t happen often in the SEO world, this might be a smart option for you. This will allow you to see if their tactics are useful and decide whether or not to hire them in the long run.
Ask About the Costs of Service
In most cases, SEO pricing is tricky. You see, SEO campaigns take months to show any results. Therefore, you shouldn’t really focus on monthly expenses – you should see what you’ll be paying by the end three or even six months. After this, you’ll see if the increase in user traffic and sales is enough to justify all of those expenses.
Last But Not Least: See What Hat They Wear
This may sound confusing if you’re not too familiar with SEO, but hear us out. There are exactly three types of SEO marketing:
- White Hat SEO
- Grey Hat SEO
- Black Hat SEO
White Hat SEO is done by companies who don’t violate any Google’s policies, while Black Hat is done with the use of shady methods prohibited by Google. Grey Hat is somewhere in-between. Needless to say, you should look for a company that only uses White Hat tactics.
Black Hat marketing will only get you penalized and hurt your website. Heck, even Gray Hat isn’t that recommendable. In the end, you should stick with reputable companies that only use legitimate tactics, condoned by Google, that will improve your ranking and give more exposure to your business.