It’s no secret that LinkedIn has become the go-to platform for B2B lead generation in the last few years. The company launched a massive initiative to add content and now its overflowing with really interesting posts, articles, and viral videos.
If you are a B2B company then LinkedIn can become your personal piece of heaven. The key is knowing what to focus on. A lot of features come and go so sometimes it’s hard to know what works and what doesn’t.
We created this post to show you the latest tips and tricks to create your B2B lead generating machine no LinkedIn.
Let’s dive in.
1. Get Recommendations
A few years back the skills section on your LinkedIn profile was the talk of the town. Unfortunately, or fortunately, it slowly lost its popularity because let’s face it, who even looked at those? And remember all of those spammy Facebook groups where you could get random strangers to endorse your skills? Exactly.
The most important section of your profile is the recommendation section. It’s the easiest way to grab the attention of your visitors and to stand out. And since it’s being widely underused by the average LinkedIn Joe it looks really impressive if you even have more than 10 of them. It’s also a really great tool for your resume. You can just write “View my recommendations on LinkedIn” and be able to use the social media platform as a second impression at the company that you are applying to.
2. Automate your Outreach
Most people think that you should send messages manually but that’s so 2015! There are plenty of tools out there like LinkedHelper which allow you to automate the whole process.
Here are the steps:
- Start a search and save all relevant leads to a list
- Write a template
- Click Send
With just one click LinkedHelper can send 50-100 messages for you per day. That means that you can sit back and relax while these leads check out your optimized profile (full of recommendations) and start responding to your message.
3. The Magic is in the follow-up
Don’t just send one message on LinkedIn. Research shows that the optimal number of follow ups on email is 2-3. That being said, you should probably have 5-6 LinkedIn messages and 5-6 emails in your email campaign. You should first make contact via LinkedIn and then using an email scraper tool like Snov.io start emailing your lead as well.
This combination of LinkedIn and email marketing is going to do amazing things for you. I can’t tell you how many times I reached out to someone via email only to be shut down. And then re-opened the conversation via LinkedIn, made a good impression and got the sale.
This step is vital but ultimately the most time consuming. You can definitely use the help of a LinkedIn lead generation agency to help you execute this process seamlessly.
LinkedIn is a powerhouse when it comes to B2B lead generation and especially if you are using a LinkedIn lead generation agency. Use our tips to make a good impression on your leads by getting recommendations, automate your outreach, and enhance your follow ups. With these tips you are bound to crush it on LinkedIn.