If you are a blogger, then you know how incredibly important it is that you produce content that really appeals to your audience. For those who are new to the blogging game, the need to cater to your audience’s needs is so crucial because not only will it help you rank high on search engine results, but it also ensures a loyal following when you can truly give your audience what they are looking for.
Now, with that said, producing content that your audience wants is only made possible when you actually are aware of what it is that your audience is looking for. In this article, we will look into how you can find out what your audience wants, so read on to find out more!
1. Identify Your Target Audience
One of the most important things to settle before you even think of catering to the needs of your audience is to be 100% certain on who your target audience is. Some questions you should be asking to identify your target audience are “How old are they? Where do they live? What gender are we targeting? What field of work is my target audience in?”. For example, if you are a food blogger, your target audience is going to be primarily people between ages 25-40, those who have a family to feed and so on and so forth. You could even utilise web scraping services to help you gather some valuable information that would otherwise take you hours to look through. Once you’ve identified your target audience, it’s time to find out exactly what they are looking for.
2. What Are The Successful Bloggers Doing?
One of the best ways to figure out what your audience is looking for is to look at your competitors, or other highly successful bloggers. What kind of content are they producing as of recent? Has content shifted from once heavily text based into more of a multimedia based platform now? The top dogs are the ones you need to keep an eye out for as they usually tend to have their blogging game on point. Notice the themes, what’s popular with their audience and so on, and use that as a basis of inspiration for the content that you produce. Now, always remember that inspiration is just that – inspiration. Avoid copying or mimicking other bloggers. It’s all about finding your own unique style that makes you stand out of the crowd, rather than blend into the crowd!
3. Related Keywords Give You Great Insight
Another fantastic way to find out exactly what your audience wants is through keyword research. All you have to do is hop on to Google and type in a keyword into the search box. You will then be greeted by some related long-tail keywords that will give you insight into what others are searching on Google. This is truly a goldmine when it comes to producing your own content that appeals to your target audience. What better that being basically handed a list of search terms that your target audience is looking for on a daily basis? All you need to do is to plan your content effectively based off these keywords and you’re as good as gold!
4. Utilise Social Listening Tools
Have you come across social listening tools? If you haven’t, social listening tools are simply tools that allow you to uncover key topics in online conversations (think public Facebook posts, Tweets and so on). Now, if you did this on your own, you’d be spending 100 years in front of the computer…but thankfully, a variety of services such as Tweetdeck and Trackur exist today. These tools will help give you insight into what your audience is buzzing about, giving you a rough idea of what they are interested in/looking for, and hence allowing you to produce content that truly appeals.
5. Last But Not Least, Engagement!
Last but not least, one of the best ways to find out what your audience is looking for is to literally ask them. Utilise your Instagram account or Facebook page to ask your followers/audience what they would like to see next. Direct message them if time permits, and really get their opinions on what they would like to see you product in the future. There is absolutely no better way to find out what an audience want than straight from the horse’s mouth!
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We hope that this article has given you some insight into how you can go about finding out what your audience wants. Happy blogging!
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