For most businesses, growing their customer base is easier said than done; but it doesn’t have to be that way.
There are plenty of easy and effective ways to find new buyers for your small business – and it all starts with creating a positive brand image to attract prospects and get them to buy.
Choose a reliable branding agency in NY to help improve the visibility of your business, and then implement these tips for getting customers and growing your business:
Only when you have an in-depth understanding of your offerings can you convince someone else to buy from you. It makes for a good first impression when potential clients see your confidence peaking.
Remember, 80% of American consumers appreciate businesses that offer speed, convenience, friendly help, and knowledgeable services. Create a reputation for providing these conveniences and customers will come calling.
It might be a good idea to work with a branding agency in New York to help you explore the market and develop a strategy that brings in the buyers.
Find Your Target Customers
If you have trouble finding more customers, you may not be targeting enough of them with your marketing message – that’s because narrowly-focused brands can easily miss the mark with potential new buyers.
So play with your sales pitch and change your message to suit different types of prospects – network with complementary businesses in your area and take advantage of their ready-made customer base.
Break your target market into segments based on demographics, buying behaviors, and other useful metrics, so you can develop an effective marketing strategy and increase your chances of having more customers who identify with your brand.
Get Testimonials And Reviews
In a research conducted to prove the efficacy of social proof, 90% of participants claimed that positive online reviews influence their buying decisions. Additionally, having 50 or more reviews for a product can lead to a 4.6% increase in conversion rates.
Always remind new customers to review and rate your services and products when they buy from you. This way, you have ample social proof to flaunt when a new consumer comes to your site.
Arrange Contests And Giveaways
Offer giveaways and hold contests online via social media, encouraging people to opt-in with their emails. This will give you a ready-made pool of prospects and leads that you can warm up later with custom content.
Stats show that 33% of participants in online contests are open to receiving info about the brand and its partners.
The right branding agency in New York can help you incorporate giveaways, contests, and discounts in your promotional marketing strategy, helping you gain more customers.
Personal connections are incredible assets for entrepreneurs. When you start a business, don’t hesitate to go to your friends, partners and former colleagues to ask them for referrals.
Your services may be beneficial for someone they may know.
Keep up the trend with satisfied customers as well – reward them for bringing in referrals with a coupon code or a freebie. According to research, 77% of customers would willingly recommend a business they liked working with, to their friends.
Participate In Conferences
Conventions, seminars and other industry events can be a goldmine of customers for tech companies.
Businesses from other industries and niches can also find community events and symposiums that could benefit them.
Not only attend but participate and establish yourself as a thought leader so prospects are more inclined to trust you and buy from you. This would be the perfect opportunity to share your experiences and insights, and inform your target audience how your product addresses their concerns.
A branding agency New York can help you create a quality experience for anyone that interacts with your brand at every consumer touchpoint.
That’s why it is crucial to find the right branding agency, that understands the true philosophy of your business and help you share it with the world at large, getting your business the attention it needs to succeed.