2020 promises to be a breakthrough year in web design and is ready to offer us a truly exciting experience. Add to all this the progress of screen technology, and you won’t be afraid to use vibrant colors and combinations that were previously bypassed in your future projects.
1. Bright Colours + Simplicity
As more and more brands seek to be more visible against the backdrop of multiple competitors, the trend towards using bright and bold colors in website design will continue.
Bright and vibrant colors not only immerse but also attract attention, and many online brands are actively using this.
But it’s not just about color. When a designer acts contrary to what others do (and most professionals prefer to stay in the shadow of the “safer” shades), it demonstrates the vision, courage and even eccentricity of brand identity. And if your target audience welcomes all these qualities, this design will not only attract their attention but also achieve a more loyal and trusting attitude.
It should be noted that such designs look particularly advantageous on devices whose screens use In-Plane Switching (IPS) technology, so that bright colors and bold solutions look even more spectacular and spectacular.
2. Animations, integrated gif, and dynamic illustrations
In 2017, it was very fashionable to place videos on the pages of sites. But the slow loading of such pages has forced many quite quickly betray this trend to oblivion because the longer the site is loaded, the more users (potential buyers) you lose.
Obviously, people are not annoyed with the videos themselves: all kinds of dynamic images are popular with users of all ages – namely, the long loading pages. So what should be done in this situation?
Use the animation, of course.
There are several ways where and how you can use this format:
- In the transition between pages and parallax scrolling;
- With mouse cursor effects;
- On mobile screens.
3. Asymmetric layouts
For the development of the majority of sites, the grid in which borders are framed by internal and external indents that do any page as much as possible comfortable for perception is used. Not that well-organized pages are a sin, but in 2020 it is asymmetric structures that will allow many brands to express their individuality and even brutality to the fullest extent, creating bizarre and extravagant works.
For example, personal websites have already raised this idea to the rank of cult. Websites on broken grids are especially attractive because of their uniqueness and self-confidence shown in the forehead.
But you should not forget about caution.
4. Speaky typography
Typography as the art of text design will not become something fundamentally new in 2020. Meanwhile, it should be noted that at present the greatest preference is given to fonts without serif, so if you want to stand out from the competition, next year it is worth changing the traditional fonts for something more daring and bold, something that is difficult not to notice.
Sometimes the text is much more convincing than the most shocking photo, and this is usually achieved by using large, bold and non-standard fonts (check out the font of this postcard mockup). With more tools and devices supporting custom fonts, 2020 is the right time to boldly claim an interesting font choice.
It should be noted that the popularity is gaining as well as variable fonts.
5. CSS Grids
This web design trend is designed to solve problems with adaptive design:
Recently, many Internet brands have had to create separate versions of the site for mobile devices and desktops. And designers had to configure these resources in such a way that they could independently determine from which device a visitor came to the site and redirect that person to a more appropriate screen version.
And although since 2017 everyone knows that people are more likely to access the Internet from their smartphones and tablets than from laptops and PCs, it’s not worth swinging away from what a smart CSS grid can offer, because it’s certainly a great option that will allow a single site to create many versions that match the size of the user’s screen (instead of making only a mobile or desktop site). From the perspective of the end-user, this is certainly one of the most important trends in adaptive design in recent years.