SEO Techniques and Guide: Keywords
Keyword research is one of the first places to start when it comes to SEO. After all, you need to know which search terms you are going to target. Many online businesses make the mistake of choosing keywords that have too much competition. While it’s good to set challenging goals, your goals still have to be realistic. For example, even with a super large online marketing budget, you are probably not going to be able to outrank apple.com for the keyword “MacBook”.
Keyword research is also important for making sure you are targeting keywords that are searched for a lucrative number of times each month. There is no point trying to improve your website’s ranking on SERPs for keywords that only have 20 to 40 searches each month. Obviously, if your business has a really specialised niche, search volume might not be an important factor. Keywords with the highest search volume will be harder to rank for.
Longtail keywords can be a very lucrative source of traffic and are often easy to increase your SERP ranking for. What’s more, as voice search is becoming more and more popular, longer search terms are becoming more commonplace, since people can speak faster than they can type.
All online businesses need to start releasing the power of ranking for questions and conversational keywords in 2019. This because when people interact with the internet via voice input, they tend to use more natural language and ask long form questions.
SEO Techniques and Guide: Quality Content
One of the more important elements of on-page SEO is ensuring that your website contains quality content. There are many metrics Google uses to access the quality of content including readability, keyword density, layout, age and relevancy. Websites that’s rank in the top positions on SERPs tend to have websites with constantly updating content. If your website is currently full of static content, you might want to consider adding a blog to your site and submitting a new post to it at least once a week. Google hates static websites, so you need to demonstrate that you are keeping your site updated with fresh content.
While just about every webmaster now knows that keyword stuffing doesn’t work when it comes to increasing a site’s SERP rankings, it’s still something to keep in mind. There are many debates going on in expert SEO communities about what the most effective keyword density is. Most experts seem to think the magic number lies between 1% and 3%.
SEO Techniques and Guide: High-Quality Backlinks
Building lots of quality backlinks to your website is still one of the main cornerstones of any effective SEO marketing campaign. You need to build links to your site from websites that have a good domain rank and you need to make sure so you use the right keywords in the anchor text.
Good websites to get backlinks from include top-rated blogs in your industry and popular news websites. You can get links from news websites by writing and submitting press releases about any new products or services your company is offering. You can also submit articles to news websites about any major developments in your industry.
To get backlinks from top-rated blogs, you have to be proactive. You need to contact the owners and ask if you can submit a guest blog post to their site. If you get rejected the first time you try this, don’t give up. You just need to get better at pitching your ideas for posts in your outreach emails.
Backlinks from social media platforms like Twitter and Facebook can also help to increase your website’s rankings on SERPs. To increase your business’s presence on social media networks organically, you need to start creating lots of shareable content.
The field of SEO marketing is evolving all the time as Google continues to roll out ranking algorithm updates. This means that your website’s SEO strategies need to be kept up to date. You can’t just spend six weeks getting your website’s domain into the top position on SERPS for a few lucrative keywords and then assume your site will maintain those positions without continuous maintenance work. Remember, your competitors will always be trying to outrank you.