Captive Market for Selling
If you wish to sell property, do you sell it in elementary school? Of course not! You need to choose right segment that is able to buy property. It is same with placing advertisement. If you put advertisement of selling food, of course you can place in the public newspaper. But, if you are selling property, surely you should put in the captive market like in the business magazine where the readers are people who are working and able to buy property.
Selling property through social media should do the same thing as well. It is not solely of taking many visitors to your website and only views your content without any further follow up. You need to make a specific group in the social media who discuss the same thing. For example: selling property in the certain city. It will be more familiar for the people who live or ever lived in the certain city in the group since they will be familiar with the location. This will help the discussion in the group become alive and get quick respond. Furthermore, if you like to bring customer into location, you don’t need to waste your time. Simply just inform about your Google maps with longitude and latitude to get exact location. This is better that standing all days waiting buyers for visiting the location. Since it is modern era, you can complete all information through social media. It will be great to meet buyers if they are in the further negotiation. Also, selling in the social media should be careful with the cheat from unknown people who ask about transferring money or asking unreasonable things. This is a good filter since you can know a person from his or her questions. For example: you get a client who ask about picking up in the airport and drop to the location of your property. If you are unsure about this client, it is better not picked him/her up alone. Ask your friend together. Both of you can help each other as well if there is an unexpected things happens. Selling through social media like twitter, facebook and linkedin need to know the captive market. There is group of people who like technology, leisure, property, automotive and so on. You can join this market since it is more to business people. Another group like fashion, culinary, photography is wider market for selling cheaper things.
Tips for Maintaining
If you decide to promote product through social media, make sure that you are not cheating anyone. Don’t let buyers are disappointed with the result. If you describe that your property is using granite on the floor, so you should not install marble, right? This description will help the buyers get the overview before deciding to buy. Now, you are happy with this process then you can continue to the process of follow up. If there are hundred responders, surely their request in the emails can be different. It can be questions about price, negotiation for paying through banks and so on. Make sure that you are able to capture this part. Once you get the email from buyer, try to give automatic reply email within 24 hours to let them know that you have gotten the email and will respond soon. This will create good impression about your business that you are quick in responding buyers. Of course, you should make sure to use nice words in emailing people. It is a part of corresponding clients. Last but not least, give some surprises about the promotion. You can add with some gift like nice picture hanging on the wall.