Nowadays, Instagram may beat Pinterest in the term of popularity. Both are visual sharing platform, but more people sign up to Instagram and left Pinterest altogether. However, it doesn’t mean that Pinterest loses its significance. The fact is, in the United States only, more than 40% of customers decide to purchase a product based on Pinterest recommendation. This is higher than what social media promotion in Instagram can generate. It is possible because 70% of Pinterest user browse the platform with shopping needs in mind. So, what can you do to promote your products and brands in Pinterest? Here are three tips you can do.
Show Your Clear Identity
Pinterest can be a great social media promotion tool only when you show your clear identity on your accounts. Make a presentable user name and biography. Let the visitors know who you are and that you are running a business.
Make sure you link your website with your Pinterest account. It will make it easier for people who visit your website to repin the content to their own board, thus, increasing the exposure of your products. You can also link every pin to the related content on your website. It will be perfect to generate more website traffic to your blog.
Optimize SEO by Making Great Boards
The good thing about Pinterest is it’s just like a search engine. It’s like Google with a twist. It means, you can do really well if you optimize your SEO game. To make sure many people visit your board, you have to use the right keyword. To make sure you choose the right keyword, the best thing you can do is to visit some popular pinners who post similar stuff with your product. The next step is to beat those popular pinners. It will take time and patience. But all you need to do is to post more attractive articles and pictures on your board. If you always make visually attractive boards, overtime your rank will absolutely soar up high.
Remember to post high quality pin on your pinterest board and post often. Furthermore, just like the usual SEO trick, don’t overuse the keyword. This trick will work perfectly if you combine it with the next steps below.
Be Active in Repinning and Connecting
You cannot be a popular pinner if you don’t interact with other pinners. Don’t be afraid to follow, repin other people’s post and engage in conversation with them. It will make many people know who you are and visit your board. If you always post great pins, the chance is high that those people will repin your post. That way, your brand can get more recognition.
Pinterest also allow you to make a collaboration board with other pinners. Make sure you collaborate with influential pinners and ask them to pin something in your board. All their followers can see their pin activities. When they see that, they will want to know who you are and visit your board. There are really many ways you can do to increase the recognition of your brands in Pinterest. Pinterest users shop three to four times higher than Instagram and Twitter users. So, being as active as possible in Pinterest is a great marketing strategy.
Most of all, remember that most Pinterest users are women, under 40 and live in United States. If your products fit the demography, then you are very lucky. But if you don’t, it doesn’t mean you cannot benefit from joining Pinterest. Try to pin and post more relevant things about your products that will fit with the demography. If you always post great pictures, you will be surprised how great the power of hashtags and repinning are.