If you have an account on LinKedIn, you may notice that the social network has sent fewer emails that it was once. Yes, this is one of the ways LinKedIn responses to the complaints from the users. It is now working on Air Traffic Controller (ATC), a new email and notification platform that works to learn and observe the users’ actions. The platform is developed to minimize the lawsuit associated with the frequent email notifications.
Air Traffic Controller (ATC) is a platform developed to facilitate communication between the social network and the members. The means of communication include mobile, SMS, and email. ATC is designed with learning algorithms, which work based on the members’ interaction. It determines the frequency of communication as well as the channels. Here are things that LinKedIn tries to improve with the new platform.
Reduced Email and Notification Volume
LinKedIn had been faced with lawsuits associated with member spamming actions. At the last cases, it agreed to pay almost $13 million to its members. As a response, the social network for professionals decided to cut emails sent to the members by 50%. ATC works to identify members that make sufficient visits to the site; such members will receive far fewer emails than those who make less frequent visits. It assumes that members who frequently visit the sites have seen what they need.
LinkedIn applies daily and monthly notification limits. It means that members will only receive notifications and emails that are most important for them on the means of communication the users want. ATC works to select the most relevant information that members will receive.
Improved Communication Quality
LinKedIn commits to improve communication with the members, as ATC works to provide the site with information most relevant for the members. This way, it can deliver quality content and provide the users with enjoyable social media experience.
In conclusion, besides improving the way the site communicates with the members, ATC is expected to help LinKedIn cut the unnecessary costs associated with lawsuits. Now, the members will receive much fewer emails and notifications, thus minimizing the chances for complaints to the site.