As the result of progress of modern era, technology has spread over all aspects in life including in business sectors. Technology is not left when it comes about promoting strategy. Business and technology are two inseparable things because they affect each other. In promoting strategy, many companies have used optimally the existence of video site known as YouTube. Its popularity surely is promising for product promotion. However, it is important to know how to create great marketing strategy to use in the video. Take a look at some big companies which use videos as their media promotion, they have class and statement.
There are some steps to do in the attempts of maximizing the use of YouTube videos to promote products in more effective way as follows.
Put Value for the Viewers
There are some important aspects to put on the videos. It is not only about graphic quality or great video taking but also about the content. Content must have quality of value for the viewer, so they can take advantage from the videos that may lead to the closing of transaction. Create a video that can entertain, educate and inform the customers about the products. the video must have sense of aesthetic, humor and at the same time education.
Put Reminders of the Company
It is useless when a video of promotion does not include any information or less information about the company. Logo of the company, direct url to the website, contact info are some important things to be inserted in the video. Those should be well managed to appear in opening and closing of the video as well as in the main scene where the information will be shared.
Lure the Customers to Close in the Website Page
The functions of video are besides to entertain also to give info and education. By including url of the website and other information about the company, it is meant to lure the customer to visit the website and doing transaction closing in the site. Therefore, persuasion must be used in the video technique to convince the potential clients.
Using the service of YouTube means that the video can be accessed from the site. Do the converse way by putting the video url on the site. It will increase traffic of the viewers that means potential buyers out there are possible to watch the video.
Those are some suggestions to optimize the use of video from YouTube in increasing the potential buyers to know the products. Of course, there are many others way to do that can lead more effective selling and purchasing transaction.