According to a study, Asia Pacific has high numbers of gamers; even it reach half of the world’s total gamers. It generates more than half profits of the mobile games. A research firm that specializes their work on video game named Eedar revealed that about 1.5 billion gamers play their games on gadgets; both tablets and smartphones.
The fact makes the game profits paid are up to $25 billion on the year end. The profits come from the games purchasing and in-app purchases to power up the games and for credits. The number of profits come from 30% of bigger video game market and the rest is from mobile games; greatly increase from only 15% in 2011.
United and Canada are the biggest spenders on mobile gaming; the game revenue is up to $5.41 billion. Eedar also finds that Asia Pacific increases fast and will continually grow quicker than western. In Japan, there are 66 million gamers that spend $5.16 billion per annum; the same number in North America that has higher numbers of gamers about 180 million.
The second biggest spend gotten in China; $5.01 billion with up to 564 million gamers in the country. The higher appetite of Japanese to games is the main reason of the highest spend. Most players in Japan spend $24 per month, meanwhile the number is just $12.83 in South Korea. In North America, the players spend $6.61 per month and in China only at $2.88.
The Game Dominations in Asia
The most popular games in Japan are Mixi’s Monster Strike and Gungho’s Puzzle and Dragons. The fact is harder in China. Android scene’s majority is pieced between numbers of application stores separated by Google Play as the official market for Android. The games developers should make sure that they are listed on the unofficial app stores instead of the official stores so they can get users.
Mobile games can grow faster in China than in South Korea and Japan the countries of fairly saturated smartphone coming. It is because of about 38.6% of China population have smartphones and the numbers will grow up to 50% or about 687 million of population in 2019. It means that games developers China cannot ignore the country. That is why the games development always work to make potentially interesting games for the users. They also should always try to enter the unofficial games market in China to gain the sums of users and also the profits.