An effective website plays a crucial role in taking your business to a next level, so it’s important for you to have a sufficient knowledge about its vital aspects. Nowadays, even if you are running a small business then you must have a powerful website which can allow you to connect with your customers.
There are several important things that you must have on your site and we will be looking at some of them in this post. Creating a wonderful website requires enough knowledge, creativity, and both smart work and hard work. The main purpose of having a brilliant website is to connect with a large number of people because, at the end of the day, all you want is to inform them about your products and services. In short, a good website ends up attracting more visitors and chances are that some of them may eventually become your loyal customers if they like your products and services.
So here are 8 amazing tips for a good website –
1. Focus On The Aesthetics
The appearance of your website does make a huge impact on the visitors so you should try to get it right. If you already have a website that you are not at all happy with, hire a good web designer to make the necessary corrections to its layout. Figure out what is bothering you and then discuss it with the web designer so that you can get a stunning website. It may take a bit of time and efforts to identify the flaws in your website, but once you fix it, you will surely realize that all the hard work was worth it.
When it comes to working on the appearance of your website it includes everything from the colors used in it to the selection of fonts and the way it is designed. So try to fix the inadequacies as soon as possible to enhance its look and feel.
2. Streamline The Menu
Try to make the navigation within your website simpler and easier for the users by creating an effective menu. Don’t try to create an unnecessarily complex menu that can frustrate the users. It’s always intelligent to keep it simple and straight forward. Make sure that you do not include more items under any particular title, as it may confuse the users. For example, if you have added around 15 items under a headline, no one will feel like navigating within your website as it will make the whole thing look extremely complicated.
So try to offer a better user experience by creating a simpler navigation.
3. Create A Wonderful About Us Page
If a user is visiting your website for the very first time, he/she always wants to learn more about you and your way of doing business by going through your About Us page. Your story makes a great impact on your visitors, so make sure that you include every important thing about your business on your About Us page. It’s better if you can briefly add a few important business achievements in your About Us page. In short, your About Us page plays a significant impact when it comes to laying the foundation for building trust among users.
4. Have A List of Recently Accomplished Projects
Whether you have a web design and development firm, a design studio, an entertainment company, or an architectural and engineering firm, it’s always better to have a list of recently accomplished projects on your site so that users can get a comprehensive idea on what kind of work you have done in the past. It gives a clear understanding of your skills and knowledge to the visitors, who may eventually want to do business with you.
5. Don’t Forget To Add Call To Action
It’s always a good idea to have a call to action on all the web pages so that if visitors want to get detailed information on something they can easily get it. They do not have to wait for visiting another page to take any action if they want. In short, give the opportunity to visitors to interact with you by adding a call to action on every page.
6. Use Attractive Images To Explain Your Work Culture
You must use attractive images and videos on your website to explain your work culture and to describe your work. Whether you talk about corporate social responsibility or celebrating important festivals at the office, it’s better to explain all these activities through beautifully taken images.
7. It’s Better To Have Your Phone Number In Homepage
It’s always a good idea to have your phone number on the homepage itself because most of the time people are not even interested in visiting other pages in your website. So give them a chance to interact with you by adding your phone number in the homepage.
8. Have A Mobile Responsive Website
While creating a website for representing your business, you must think about how people are consuming the internet nowadays. No matter what they want to search over the internet, people use mobile phones for it, because it is convenient for them. It means, rather than using a laptop or a desktop, most of the people prefer mobile phones to accomplish their tasks online. No one want’s to make their life complicated by using bulky devices while traveling or while doing any important task, so they prefer mobile phones. Therefore, make sure that you create a mobile responsive website if you want to think about the convenience of the users.
9. Create Social Network Accounts For Your Business
Try to connect with the masses by creating a twitter account or a Facebook page. Nowadays, almost everyone has a social media account and you should not remain behind in this race.
10. Add A Creative Logo
You should also try to add a highly attractive logo on your site that helps in defining your company’s brand personality.
In addition to that, add business hours and a directions widget to your website.
So, hire a web developer if you want to create a magnificent website that can help in the growth of your business.