Lockdowns to prevent the spread of coronavirus have severely slowed financial growth around the globe. While this was an inevitable consequence of the essential measures taken to save lives, the slump in your business doesn’t have to continue as we begin to emerge from lockdowns and depressed consumer spending habits. Rebuilding your business should be a high priority for anyone looking to get back on track as we enter the final months of 2020.
Developing Solid Branding
The first battleground you’ll encounter is brand awareness and user experience. In order to rebuild, you need to attract your loyal customers back to your service, while simultaneously reaching out to new buyers. The branding battle has changed though. It’s no longer about competitiveness or outreach efforts, because the consumer base is neither active nor mobile. Online sales, a social media blitz, and stellar customer service over the phone are all best practices when it comes to business in the wake of COVID-19.
Maintaining Safety Measures
Your customers need to feel safe when using your service, whether your business is online or in person. If you have a brick-and-mortar location this is even more important because your customers will be in close proximity to one another. Your first priority should be putting them at ease. Maintaining mask use, placing tape strips to mark off six foot squares around the floor of your shop, and installing glass or plastic barriers between the register and customers are all a great start.
Engaging Through Social Media
Both physical and digital businesses must become aggressive with social media as well—this should be your next phase of reopening. SEO (search engine optimization) practices and a robust web design are essential for business owners looking to rank highly in search engine results, thus driving traffic and sales. Small businesses might benefit most from hiring an SEO company to improve its search engine rank. If you’re wondering where to turn for more info on professional SEO services, cflms.com is a great place to start. These SEO developers have a great awareness of what it takes to rebuild web presence for smaller businesses in the aftermath of the pandemic. Small businesses typically don’t have the same in house resources when it comes to web development, while big enterprises have already learned to wield digital media to increase ROI and many companies have spent years collecting digital marketers and computer programmers in order to build mobile apps, regular email marketing releases, and chatbots in an effort to improve user experience. That’s why it’s a good idea to get some professional input on how to make your online presence stand out.
Developing Customer Communication
If you haven’t already invested your time and energy into omnichannel contact center software, it’s time to upgrade! Contact centers have come a long way—you no longer need to hire out services on a contract. Instead, investing in contact software puts you in control of the customer service by bringing the calling back in house and controlling the communication from the comfort of your desktop. This is the next level of customer service and is easily attainable now that calling center software registers at a fraction the price of traditional contact center requirements. You can even use your business mobile device to make and receive calls from customers.
You can take advantage of many of the above steps as a new client of a full-service digital media agency. Python programming—with its efficient data collation techniques like the numpy.arange command—is a standard language for SEO experts at these types of marketing agencies. The data are simply waiting for you to leverage them to your advantage and hold your own with those major industrial players.
Building back from our current downturn won’t be easy. But using the digital sphere to full effect is the only way to grow from this shock to the system. Start now with a social media campaign and build from there into a full blown digital presence with the guidance of a contact center software, digital marketing experts and the latest in customer service technology.