Over the years there has been an increasing number of young aspiring marketers looking for SEO training. The trend is quite understandable as there’s an ever-increasing demand for professional SEO experts across the industries.
According to one study by Rameezulhaq, the demand for SEO experts is expected to double in the next five years. This job market scenario coupled with a global career and lucrative growth opportunities makes SEO training as one of the most preferred professional courses across the world.
However, one puzzle that remains unsolved amongst all the glitter that surrounds the SEO training is about choosing the right SEO training program.
If you Google “SEO training in Karachi”, you will find hundreds of search results; each boosting high on their expertise and professionalism of the course.
So, how do you choose the best training course?
Well, below we have come up with a brief guide that will help you in choosing the right institute and high-value SEO training course that’s in line with your ambitions.
Which program to choose – Online or In-Person?
This is definitely one of the most complex and dubious doubts faced by everyone looking to attend an SEO training course.
Honestly, the choice between online or In-Person training course depends entirely on personal preferences and commitments. While In-person SEO training is highly suited for people who are looking for a more inclusive and interactive training session, it requires time. Contrarily, online training is best-suited for marketers who are working full-time and looking for a course that they can complete at their own pace; but then, it lacks the level of interaction and inclusiveness.
So, to decide if you want to go for online or in-person training, you should ask yourself, what you need and that if you are ready to pull-out time for an inclusive experience or content to take the course at your own pace with flexibility.
The course content – SEO 101!
Another important consideration when looking for a professional SEO training is to check out the course content offered. In essence, any professional and high-value SEO course should cover the topics that give students hands-on resources and skills to manage a small to medium website’s digital marketing needs on his/her own. Here are some of the topics that should be covered by a professional SEO training course:
- The search engine algorithm that works behind the ranking of websites
- The keyword research
- Free SEO research tools available in the market and how they can be optimally used
- On-page SEO
- Off-page SEO
- The influence of backlinks on SEO
- The impact of website architecture on its ranking
Now, learning the tips and tricks of the trade to be able to optimize the website for Google search engine ranking is great, however, it’s important to remember that it’s just the beginning. Once your training course is completed, you will have to execute the learnings in practical, and there you will learn many new tricks of the trade. Now, to be sure that you have adequately gained SEO knowledge to move-on with your professional career, ask yourself if you have learned:
- Backlinking and its impacts
- Internal linking
- Content strategy
- Social media impacts on SEO
Now, any training course that covers all of these aspects is good-enough to lay a solid ground for your professional career.
From Whom to Study – Finding the best SEO expert!
Ok, moving on to our last point, it’s important to choose the right training agency and the SEO expert to learn things.
First of all, it’s important to note that the location of the agency or trainer isn’t the most pressing factor. In fact, you will find some of the best SEO training courses in Karachi or other overseas stations, offered by highly experienced and competent SEO experts.
Your prime focus should be to choose an SEO expert in Pakistan who has the knowledge, experience, and expertise to deliver the insights and oversights of SEO interactively and inclusively. Here are some of the considerations you should take when choosing a training course and an SEO expert:
- The experience of the SEO expert
- Number of years the agency has been working in the industry
- The hands-on practice offered in the course
Don’t shy to directly asking the agency/SEO expert these questions, as it’s a matter of your career and going wrong at this step will negatively impact your career in the future.