Now online sales are not just a secondary distribution channel. A well-designed and optimized sales platform can determine the success of your business. A properly designed online store can have a positive impact on website traffic and increase sales. How to effectively implement an online store? How to increase sales? How to encourage customers to buy on your website? There are some practical tips.
Effective e-marketing – the key to success
Are you planning to implement an online store? Or maybe you want to increase sales? To achieve your goals, it’s worth focusing on them and following best practices.
Simple platform navigation
To sell effectively, it’s a good idea to encourage the customer to stay on the site until they decide to buy a specific product. For this to happen, it is worth ensuring a simple and understandable for the consumer navigation on the site. There is a high probability that if the customer finds what they are looking for – they decide to buy it. The clearly visible menu and search bar on each of the subpages of the site will facilitate navigation and allow you to return to the main page at any time.
Visual presentation of the products
When customers are doing shopping online, they cannot experience direct contact with the product which they are choose. So make sure the photos of your assortment are in the right size and adjust the resolution to the page. It is also worth ensuring that there are not many photos. This may cause a slower page load, which will discourage customers from continuing to visit the site.
Coupons and discounts for regular customers
Loyalty coupons are a popular type of marketing that aims to retain acquired customers. It is based on rewarding and rewarding customers with discounts and special coupons that are supposed to make them buy again.
Opinions and word of mouth marketing
The comments , which customers left on the site or social networking sites are the most famous method of communication between clients and website users. They express the opinion of Internet users about the services and products they are or were interested in. Opinions left by customers are a way to increase sales, and positive ones will effectively attract new customers.
According to surveys of public opinion, customers decide to shop online most often when delivery is free. If your company is just at the beginning of its path and you are at the stage of its development, and the maintenance costs do not allow free delivery – choose a compromise solution. Opt for free delivery over a certain amount, for example: “for purchases for PLN 100, free delivery”. This information will encourage customers to buy more products in exchange for free delivery.
“Advertising is the lever of trade”
A well-growing business always has relevant marketing activities behind it. It is difficult to keep business on the market without it. So it’s worth planning marketing campaigns on channels such as Google Ads, Instagram or Facebook. In this way you will effectively increase the awareness of your brand among customers and expand sales. How to promote an online store? E-commerce services are actions that should be taken to start promoting your business on the Internet. The PIM system can also be helpful, as it improves the quality of product information, which can be an opportunity to increase sales profit and optimize your online business.
How to promote an online store?
E-commerce services are activities offered by e-commerce agencies to start promoting a company on the Internet. It is worth using the help of specialists – shopify agency and shopify partner. The PIM system can also be helpful, as it improves the quality of product information, which can be an opportunity to increase sales profit and optimize your online business.