During the last years, La Guapa Films made several of the advertising campaigns for the most important brands in Colombia. For such objective, Andrés Valcárcel partner and General Producer of La Guapa Films, who already has more than 10 years of experience in the audiovisual industry, put his experience as Producer and Director of Photography for all these projects.
In the advertising field, Valcárcel has stood out in recent years for his work for important agencies such as McCann, Leo Burnett, Ogilvy &Matther, Sancho, Publicis and several others, where he has collaborated for brands such as Motorola, BBVA, Bavaria, Nestlé, among others.
“All this work has led me to be a recognized director of photography in the field, trying to learn the best of each person, and in turn teach them thanks to my extensive experience also as a producer. I always try to improve myself professionally, which makes my projects look more and more professional for my clients as well,” he said.
As a producer, he had the opportunity to develop several ideas for all the projects which highlights his main role. His role as Producer and Director of Photography was a more complete way of understanding the project and being an indispensable piece in all the years of work with all his clients.
“We did many advertising productions in the last years, like for example with Bavaria the Sofia Vergara commercial with Aguila beer one of the biggest campaigns of Bavaria, the Friends for Poker campaign, the 75 years campaign of Nestle Nescafe, Nestle Purina’s Ayudandog campaign that helped several animal foundations with food donations for rescued animals, also during the last 6 years we have been the audiovisual producer for all the commercial content of the BBVA bank, commercials, internal communication and all coverage of all their events,” Andres Valcarcel tells us. All of these projects have had maximum diffusion in the most important channels in the country such as Caracol, RCN and advertising spaces in Directv, Claro and Movistar Colombia.
“Working with such great brands leaves you with a new experience for each project. This helps me to be more professional in everything I do with each new client, since, no matter what size they are, I treat them with the same professionalism as any other client. I look forward to working with even more recognized brands in my profession. Every day I feel that there is more to learn from this medium,” concludes Valcárcel.
La Guapa Films is one of the most important and influential audiovisual production houses in Colombia due to its long history in film and advertising. Therefore, it is one of the most sought-after production companies by the largest advertising agencies on the planet.
Some of these campaigns: