Everyone who spends thousands of dollars wants to see his websites ranking higher in SERP (Search Engine Results Pages) for popular search engines like Google, Yahoo, and Bingo. When it comes to search engine optimization, there are two important ways to improve the search engine rankings of your site:
- On-Page SEO
- Off-Page SEO
On-page Seo deals with what you can do on your website to raise its rankings while as the off-page Seo deals with what you can do outside your website to increase rankings. In other words, it looks at how popular and authoritative your site is. Both on and Off-Page SEO strategies are crucial to success. However, when it comes to improving the search engine rankings, they both are on entirely different sides of the fence.
What is Off-Page Seo?
Off-Page Seo is also called Off-Site Seo. It is a description of efforts takes to increase the position of a website in the search engine results. Off-page Seo refers to the activities you do outside the site to improve SERP position. These activities include:
- Influencer outreach
- Link Building
- Content marketing
- Social bookmarking
- Social networking
- Guest Author
When it comes to Off-Page Seo, some people think it is all about the link building. Well, link building is definitely an important part of Off-Page Seo, but it is not all of it. All the activities we have cited above are included in the Off-Site Seo. It is extremely valuable because it tells search engines that your website is essential to others on the web. The links you get endorse that your website is a quality site.
Off-Page Seo Strategies:
It is needless to say that Off-Page Seo tells search engines how others feel about your website. Here are a few Off-Page Seo strategies that can help you rank your site higher in the search engine results:
- Solid internal linking strategies:
Before getting more links, you need to improve your internal links. If you have a solid internal link building strategy, it prepares your website for outside links. Make sure that the page is optimized and leads people to other pages of your site when someone follows a link back to your site.
- Backlinks Strategy:
Backlinks are essential to building traffic and ranking well in the search results. Though the links are not the whole story of search engine optimization, however, they touch on many important factors that influence Seo. Growing the website’s link profile is one of the most critical tasks to gain traction from the search engines. You have to decide what links will work for you and then combine them into one cohesive strategy.
- Establish yourself:
Establish your expertise if you want to grow a stronger audience. The more knowledge you give, the more value is given to your content. Your content should be relevant and authoritative as it will help you establish thought leadership. If your content is valuable and informative more people will share it and link to it.
It is a fact that the content is the king. When you have high-quality, informative content, your visitors will come again and again to see what’s new on your site. Increased traffic on your website means improved rankings in the search engine.
- High-Quality Content:
The content of a website is the most important thing. It is what attracts users and compels them to stay longer on your site. You should be consistent while posting content and make sure that you are providing what the users are looking for. Unique content on a website ranks quickly than a copied content. If you upload a copied content, it may get rankings but only for a shorter period.
It would be better to make a posting schedule so that your visitors keep getting unique and informative content. Now, you may be thinking that content is geared more towards On-Page Seo. But you want people to link back to your website so; you have to give them a reason (content).
- Social media presence:
The days had gone when the business used to rely on the traditional marketing method. This is the age of Social media, and it has become essential for every business to be on popular Social networks. But one thing necessary to mention here is that Social media is not a direct ranking factor when it comes to the search engine optimization.
It is an indirect factor when it comes to off-page Seo. For example, you generate a great piece of content and share it on any popular social network such as Facebook, Twitter. Instagram and LinkedIn etc. it creates many shares and links. The number of links it gets register with Google thus moving it up in SERP.
There are a lot more things you can do to increase the rankings of your website in the search engine such as commenting and interacting on forums and blogs, connecting with influencers for off-page Seo and creating an outreach campaign.
Now let’s see the benefits of Off-Site Seo for the site owners:
- It helps them in getting more traffic.
- Off-page Seo helps the site rank higher in search engine ranking pages.
- Higher ranks mean the website gets the excellent exposure.
Off-Page is as vital as On-Page Seo for getting the better rankings in the search engine results. For a successful Seo campaign, you have to do both. In the past, people could get thousands of links to rank higher, but now there is much more needed to be at the top of the search engine results.
Create a great looking website, post informative, high-quality content regularly, promote your site correctly, and you will be successful. Make sure you never take link balding lightly as it is one of the most critical factors in improving rankings. Getting links from hard-to-reach places would be great. So, create a stunning website and drive more traffic to get better search engine rankings.